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An Evaluation of the Information Flow's Influence on the Internal Processes at Vestas - from a Supply Chain Perspective

Olin, Johanna and Stephan, Pettersson (2010) MTT820
Engineering Logistics
Abstract (Swedish)
<i>Purpose:</i> To evaluate and increase the efficiency of the internal processes by
clearly visualizing the information flow and present improvement suggestions at
Vestas Northern Europe.<br>
<i>Problem definition:</i> To clearly define what information is shared today, identify
where the critical interfaces take place and where vital information is lost.<br>
<i>Method:</i> This study takes a hermeneutic‐oriented approach as well as a
deductive research policy. The study is best defined as a case study of Vestas
NEU. The study is based on qualitative data from the performed interviews. The
interviews have been verified for both content and reinterpretation. The theory
is based on a wide literature study concerning both what... (More)
<i>Purpose:</i> To evaluate and increase the efficiency of the internal processes by
clearly visualizing the information flow and present improvement suggestions at
Vestas Northern Europe.<br>
<i>Problem definition:</i> To clearly define what information is shared today, identify
where the critical interfaces take place and where vital information is lost.<br>
<i>Method:</i> This study takes a hermeneutic‐oriented approach as well as a
deductive research policy. The study is best defined as a case study of Vestas
NEU. The study is based on qualitative data from the performed interviews. The
interviews have been verified for both content and reinterpretation. The theory
is based on a wide literature study concerning both what information that is
preferable to share as well as what barriers that organizations have to deal with
in order to share information more freely. The credibility of the study has been
strengthened and reviewed through validation of validity, reliability and
objectivity.<br>
The methodological procedure of the study started with a process mapping in
order for the authors to be able to identify the critical interfaces. The authors
also performed visits and interviews at one construction site and at one
production unit to be able to see the holistic view.<br>
<i>Conclusions:</i> Vestas has a functional organizational structure and this influences
the amount of information and knowledge that is shared today. A lot of
information is lost today between the different handovers that take place during
a project. The authors found information that is critical to share but less utilized
today:<br>
• Changes in contracts
• Project reports
• Issues that occur during the project
• Lessons Learned
• Customer information
• Customer trends and new demands
• Supplier knowledge
• NCR statistics / Quality issues</li><br>
To be able to share this critical information Vestas NEU needs to take a more
process‐oriented approach and promote more information and knowledge
sharing. Using a cross‐functional team throughout the whole project where all
departments are committed is an approach that enables this. The new advantage
is also that the site knowledge is transferred further up in the organization.
Feedback can now be straightforwardly transferred both between departments
as well as between the different hierarchical levels within the organization.<br>
It is necessary to develop a more structured way to communicate with the
different production units in order for Vestas to stay competitive and act as one.
To share contract issues, customer knowledge and trends and supplier
knowledge can now be improved within the cross‐functional team. Establishing
clear defined contact points within each production unit and having face‐to‐face
meetings with the cross‐functional team is a good start. This establishment will
be backed up by a Project Dialogue Forum together with a newly improved
customer survey. This will further lead to cost reduction in production
concerning production changes and the production units would now have the
knowledge of what the customers really think adds value to them. (Less)
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author
Olin, Johanna and Stephan, Pettersson
supervisor
organization
course
MTT820
year
type
M1 - University Diploma
subject
keywords
Functional , Supply Chain Management, Knowledge, Information flow
language
English
additional info
ISRN LUTMDN/TMTP--5697--SE
id
1585841
date added to LUP
2010-04-16 15:22:22
date last changed
2010-04-16 15:22:22
@misc{1585841,
  abstract     = {<i>Purpose:</i> To evaluate and increase the efficiency of the internal processes by
clearly visualizing the information flow and present improvement suggestions at
Vestas Northern Europe.<br>
<i>Problem definition:</i> To clearly define what information is shared today, identify
where the critical interfaces take place and where vital information is lost.<br>
<i>Method:</i> This study takes a hermeneutic‐oriented approach as well as a
deductive research policy. The study is best defined as a case study of Vestas
NEU. The study is based on qualitative data from the performed interviews. The
interviews have been verified for both content and reinterpretation. The theory
is based on a wide literature study concerning both what information that is
preferable to share as well as what barriers that organizations have to deal with
in order to share information more freely. The credibility of the study has been
strengthened and reviewed through validation of validity, reliability and
objectivity.<br>
The methodological procedure of the study started with a process mapping in
order for the authors to be able to identify the critical interfaces. The authors
also performed visits and interviews at one construction site and at one
production unit to be able to see the holistic view.<br>
<i>Conclusions:</i> Vestas has a functional organizational structure and this influences
the amount of information and knowledge that is shared today. A lot of
information is lost today between the different handovers that take place during
a project. The authors found information that is critical to share but less utilized
today:<br>
• Changes in contracts
• Project reports
• Issues that occur during the project
• Lessons Learned
• Customer information
• Customer trends and new demands
• Supplier knowledge
• NCR statistics / Quality issues</li><br>
To be able to share this critical information Vestas NEU needs to take a more
process‐oriented approach and promote more information and knowledge
sharing. Using a cross‐functional team throughout the whole project where all
departments are committed is an approach that enables this. The new advantage
is also that the site knowledge is transferred further up in the organization.
Feedback can now be straightforwardly transferred both between departments
as well as between the different hierarchical levels within the organization.<br>
It is necessary to develop a more structured way to communicate with the
different production units in order for Vestas to stay competitive and act as one.
To share contract issues, customer knowledge and trends and supplier
knowledge can now be improved within the cross‐functional team. Establishing
clear defined contact points within each production unit and having face‐to‐face
meetings with the cross‐functional team is a good start. This establishment will
be backed up by a Project Dialogue Forum together with a newly improved
customer survey. This will further lead to cost reduction in production
concerning production changes and the production units would now have the
knowledge of what the customers really think adds value to them.},
  author       = {Olin, Johanna and Stephan, Pettersson},
  keyword      = {Functional
,Supply Chain Management,Knowledge,Information flow},
  language     = {eng},
  note         = {Student Paper},
  title        = {An Evaluation of the Information Flow's Influence on the Internal Processes at Vestas - from a Supply Chain Perspective},
  year         = {2010},
}