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Green Identity: Visual Representations of Ecological Food Products through Their Packages: A case study on the Products by ICA and Coop

Ozcetin, Seyda LU (2010) KOVM02 20101
Division of Art History and Visual Studies
Abstract
Green movement has started in the 1970s and gained popularity in the 1980s. Its expansion continued to grow even more in the 1990s. Today, in 2010, environmental issues are parts of political agenda, and everyday life. It has become a must to consider environmental aspects in design processes. Green design has gained enormous importance as well as green consumption and green marketing over the years. This thesis suggests that as a result of these developments a green identity has emerged as well. This study, by analysing ecological food products’ visual representations through their packages, tests this claim. This work is a case study which focuses on both the ecological and the non-ecological products produced by ICA and Coop. Visual... (More)
Green movement has started in the 1970s and gained popularity in the 1980s. Its expansion continued to grow even more in the 1990s. Today, in 2010, environmental issues are parts of political agenda, and everyday life. It has become a must to consider environmental aspects in design processes. Green design has gained enormous importance as well as green consumption and green marketing over the years. This thesis suggests that as a result of these developments a green identity has emerged as well. This study, by analysing ecological food products’ visual representations through their packages, tests this claim. This work is a case study which focuses on both the ecological and the non-ecological products produced by ICA and Coop. Visual analysis, and qualitative research method have been applied to conduct this research. The theories such as visual social semiology, visual semiotics of Barthes, cultural approach theory, and script theory, guided the discussions and supported the interpretations. (Less)
Please use this url to cite or link to this publication:
author
Ozcetin, Seyda LU
supervisor
organization
course
KOVM02 20101
year
type
H2 - Master's Degree (Two Years)
subject
keywords
eco-labels, ecological food products, green consumerism, green marketing, visual representation, package design
language
English
id
1600965
date added to LUP
2010-05-31 16:33:46
date last changed
2010-05-31 16:33:46
@misc{1600965,
  abstract     = {Green movement has started in the 1970s and gained popularity in the 1980s. Its expansion continued to grow even more in the 1990s. Today, in 2010, environmental issues are parts of political agenda, and everyday life. It has become a must to consider environmental aspects in design processes. Green design has gained enormous importance as well as green consumption and green marketing over the years. This thesis suggests that as a result of these developments a green identity has emerged as well. This study, by analysing ecological food products’ visual representations through their packages, tests this claim. This work is a case study which focuses on both the ecological and the non-ecological products produced by ICA and Coop. Visual analysis, and qualitative research method have been applied to conduct this research.  The theories such as visual social semiology, visual semiotics of Barthes, cultural approach theory, and script theory, guided the discussions and supported the interpretations.},
  author       = {Ozcetin, Seyda},
  keyword      = {eco-labels,ecological food products,green consumerism,green marketing,visual representation,package design},
  language     = {eng},
  note         = {Student Paper},
  title        = {Green Identity: Visual Representations of Ecological Food Products through Their Packages: A case study on the Products by ICA and Coop},
  year         = {2010},
}