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Meröppet eller personallöst? : En diskursanslys av diskussionen i svensk och dansk dagspress om de obemannade biblioteken

Månsson, Lars LU and Svensson, Amanda LU (2010) ABMM43 20101
Division of ALM and Digital Cultures
Abstract
Our master thesis concerns the discussions of self-service libraries in Swedish and Danish daily press. Our research questions are: What attitudes and perceptions can be observed in the media coverage of self-service libraries in Sweden and Denmark? Which values are conveyed as the governing in the introduction of self-service libraries? How does the media coverage reflect the role of the librarian? In order to answer these questions we have used a method based on the critical discourse analysis of Norman Fairclough.
Our empirical material is derived foremost from the daily press in Sweden and Denmark. As a complement, we have studied the governing documents and guidelines that form the basis for the introduction of ”Det Meröppna... (More)
Our master thesis concerns the discussions of self-service libraries in Swedish and Danish daily press. Our research questions are: What attitudes and perceptions can be observed in the media coverage of self-service libraries in Sweden and Denmark? Which values are conveyed as the governing in the introduction of self-service libraries? How does the media coverage reflect the role of the librarian? In order to answer these questions we have used a method based on the critical discourse analysis of Norman Fairclough.
Our empirical material is derived foremost from the daily press in Sweden and Denmark. As a complement, we have studied the governing documents and guidelines that form the basis for the introduction of ”Det Meröppna Biblioteket” in Veberöd. We have also been conducting interviews with the project manager and library staff in Veberöd to get their opinions about the subject.

The result of the analysis shows that the Danish newspapers generally give a more positive image of self-service libraries. The Swedish newspapers’ more negative attitude can be explained by an image of public libraries and librarians that is more rooted in the early 20th century ideal of popular education. The idea of the public library as an enlightenment project seems to be more clearly expressed in the Swedish media. At the same time the Swedish and Danish news coverage have many features in common. For example the self-service libraries are repeatedly described as success stories. These good results are in the majority of cases associated with an improvement of lending statistics. The introduction of the self-service libraries is also mostly described as a change of purely technical nature. (Less)
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author
Månsson, Lars LU and Svensson, Amanda LU
supervisor
organization
alternative title
A discourse analysis of the discussion of self-service libraries in the daily press in Sweden and Denmark
course
ABMM43 20101
year
type
H2 - Master's Degree (Two Years)
subject
keywords
media, Fairclough, Hedemark, folkbibliotek, ABM, biblioteks- och informationsvetenskap
language
Swedish
id
1611950
date added to LUP
2010-06-10 12:28:18
date last changed
2014-04-11 14:16:28
@misc{1611950,
  abstract     = {Our master thesis concerns the discussions of self-service libraries in Swedish and Danish daily press. Our research questions are: What attitudes and perceptions can be observed in the media coverage of self-service libraries in Sweden and Denmark? Which values are conveyed as the governing in the introduction of self-service libraries? How does the media coverage reflect the role of the librarian? In order to answer these questions we have used a method based on the critical discourse analysis of Norman Fairclough. 
Our empirical material is derived foremost from the daily press in Sweden and Denmark. As a complement, we have studied the governing documents and guidelines that form the basis for the introduction of ”Det Meröppna Biblioteket” in Veberöd. We have also been conducting interviews with the project manager and library staff in Veberöd to get their opinions about the subject. 

The result of the analysis shows that the Danish newspapers generally give a more positive image of self-service libraries. The Swedish newspapers’ more negative attitude can be explained by an image of public libraries and librarians that is more rooted in the early 20th century ideal of popular education. The idea of the public library as an enlightenment project seems to be more clearly expressed in the Swedish media. At the same time the Swedish and Danish news coverage have many features in common. For example the self-service libraries are repeatedly described as success stories. These good results are in the majority of cases associated with an improvement of lending statistics. The introduction of the self-service libraries is also mostly described as a change of purely technical nature.},
  author       = {Månsson, Lars and Svensson, Amanda},
  keyword      = {media,Fairclough,Hedemark,folkbibliotek,ABM,biblioteks- och informationsvetenskap},
  language     = {swe},
  note         = {Student Paper},
  title        = {Meröppet eller personallöst? : En diskursanslys av diskussionen i svensk och dansk dagspress om de obemannade biblioteken},
  year         = {2010},
}