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Innovation in New Media Firms: The Role of University Links

Zukauskaite, Elena LU (2010) SSTN20 20101
CIRCLE
Abstract
The study raises the question how (if at all) relations with university affect the
innovativeness of new media firms in Skåne and to what extent it can be related to the type of
knowledge base. The object of the analysis is 36 new media companies in the region. The data
was selected using the methods of structured and semi-structured interviews. Open Innovation
paradigm, knowledge base and knowledge transfer provide a theoretical framework for the
analysis. The analysis reveals that there is a general trend for the innovativeness to grow when
the value of „relations with university‟ is growing and really high innovativeness is not
possible without academia‟s involvement in a form of „hard‟ or „soft‟ knowledge transfer. The
effect... (More)
The study raises the question how (if at all) relations with university affect the
innovativeness of new media firms in Skåne and to what extent it can be related to the type of
knowledge base. The object of the analysis is 36 new media companies in the region. The data
was selected using the methods of structured and semi-structured interviews. Open Innovation
paradigm, knowledge base and knowledge transfer provide a theoretical framework for the
analysis. The analysis reveals that there is a general trend for the innovativeness to grow when
the value of „relations with university‟ is growing and really high innovativeness is not
possible without academia‟s involvement in a form of „hard‟ or „soft‟ knowledge transfer. The
effect of dominating knowledge mode in the company seems to be very small.
The majority of the new media companies operates or goes towards the Open
Innovation paradigm. Openness, networking, and the use of external knowledge seem to be an
important factor leading to innovative activities and together to successful performance in the
market. Qualitative analysis shows that while the companies might have more or less formal
links with universities, all of them see it as an important actor in their knowledge exchange
network. The relations with academia not only provides access to university knowledge or
helps to develop new technology, but increases the chance for getting financing (essential
input for innovation activities) as existing policies tend to support academia-industry
partnership and leads to the changes in company‟s social responsibility activities. (Less)
Please use this url to cite or link to this publication:
author
Zukauskaite, Elena LU
supervisor
organization
course
SSTN20 20101
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Innovation performance, Knowledge transfer, Open Innovation, New media
language
English
id
1613783
date added to LUP
2010-06-09 15:46:09
date last changed
2010-06-09 15:46:09
@misc{1613783,
  abstract     = {The study raises the question how (if at all) relations with university affect the
innovativeness of new media firms in Skåne and to what extent it can be related to the type of
knowledge base. The object of the analysis is 36 new media companies in the region. The data
was selected using the methods of structured and semi-structured interviews. Open Innovation
paradigm, knowledge base and knowledge transfer provide a theoretical framework for the
analysis. The analysis reveals that there is a general trend for the innovativeness to grow when
the value of „relations with university‟ is growing and really high innovativeness is not
possible without academia‟s involvement in a form of „hard‟ or „soft‟ knowledge transfer. The
effect of dominating knowledge mode in the company seems to be very small.
The majority of the new media companies operates or goes towards the Open
Innovation paradigm. Openness, networking, and the use of external knowledge seem to be an
important factor leading to innovative activities and together to successful performance in the
market. Qualitative analysis shows that while the companies might have more or less formal
links with universities, all of them see it as an important actor in their knowledge exchange
network. The relations with academia not only provides access to university knowledge or
helps to develop new technology, but increases the chance for getting financing (essential
input for innovation activities) as existing policies tend to support academia-industry
partnership and leads to the changes in company‟s social responsibility activities.},
  author       = {Zukauskaite, Elena},
  keyword      = {Innovation performance,Knowledge transfer,Open Innovation,New media},
  language     = {eng},
  note         = {Student Paper},
  title        = {Innovation in New Media Firms: The Role of University Links},
  year         = {2010},
}