Innovation in New Media Firms: The Role of University Links
(2010) SSTN20 20101CIRCLE
- Abstract
- The study raises the question how (if at all) relations with university affect the
innovativeness of new media firms in Skåne and to what extent it can be related to the type of
knowledge base. The object of the analysis is 36 new media companies in the region. The data
was selected using the methods of structured and semi-structured interviews. Open Innovation
paradigm, knowledge base and knowledge transfer provide a theoretical framework for the
analysis. The analysis reveals that there is a general trend for the innovativeness to grow when
the value of „relations with university‟ is growing and really high innovativeness is not
possible without academia‟s involvement in a form of „hard‟ or „soft‟ knowledge transfer. The
effect... (More) - The study raises the question how (if at all) relations with university affect the
innovativeness of new media firms in Skåne and to what extent it can be related to the type of
knowledge base. The object of the analysis is 36 new media companies in the region. The data
was selected using the methods of structured and semi-structured interviews. Open Innovation
paradigm, knowledge base and knowledge transfer provide a theoretical framework for the
analysis. The analysis reveals that there is a general trend for the innovativeness to grow when
the value of „relations with university‟ is growing and really high innovativeness is not
possible without academia‟s involvement in a form of „hard‟ or „soft‟ knowledge transfer. The
effect of dominating knowledge mode in the company seems to be very small.
The majority of the new media companies operates or goes towards the Open
Innovation paradigm. Openness, networking, and the use of external knowledge seem to be an
important factor leading to innovative activities and together to successful performance in the
market. Qualitative analysis shows that while the companies might have more or less formal
links with universities, all of them see it as an important actor in their knowledge exchange
network. The relations with academia not only provides access to university knowledge or
helps to develop new technology, but increases the chance for getting financing (essential
input for innovation activities) as existing policies tend to support academia-industry
partnership and leads to the changes in company‟s social responsibility activities. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1613783
- author
- Zukauskaite, Elena LU
- supervisor
- organization
- course
- SSTN20 20101
- year
- 2010
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Innovation performance, Knowledge transfer, Open Innovation, New media
- language
- English
- id
- 1613783
- date added to LUP
- 2010-06-09 15:46:09
- date last changed
- 2010-06-09 15:46:09
@misc{1613783, abstract = {{The study raises the question how (if at all) relations with university affect the innovativeness of new media firms in Skåne and to what extent it can be related to the type of knowledge base. The object of the analysis is 36 new media companies in the region. The data was selected using the methods of structured and semi-structured interviews. Open Innovation paradigm, knowledge base and knowledge transfer provide a theoretical framework for the analysis. The analysis reveals that there is a general trend for the innovativeness to grow when the value of „relations with university‟ is growing and really high innovativeness is not possible without academia‟s involvement in a form of „hard‟ or „soft‟ knowledge transfer. The effect of dominating knowledge mode in the company seems to be very small. The majority of the new media companies operates or goes towards the Open Innovation paradigm. Openness, networking, and the use of external knowledge seem to be an important factor leading to innovative activities and together to successful performance in the market. Qualitative analysis shows that while the companies might have more or less formal links with universities, all of them see it as an important actor in their knowledge exchange network. The relations with academia not only provides access to university knowledge or helps to develop new technology, but increases the chance for getting financing (essential input for innovation activities) as existing policies tend to support academia-industry partnership and leads to the changes in company‟s social responsibility activities.}}, author = {{Zukauskaite, Elena}}, language = {{eng}}, note = {{Student Paper}}, title = {{Innovation in New Media Firms: The Role of University Links}}, year = {{2010}}, }