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Mickey Mouse goes to Shanghai

Xu, Yi LU (2010) EKHR21 20101
Department of Economic History
Abstract
This thesis reports on the present situation of the five existing Disney theme parks and the performance of Shanghai — the city where the next Disney resort will be located is. The ownership and management of Disney Resorts is seen in relation to the financial result. An overview of all Disney resorts to causes on some problems Disney has had and the characteristics of the company. Together with analyzes of the present financial, theme parks, labor market and child entertainment market situation in Shanghai, the author forecasts the coming Disney resort in Shanghai, elements of failure and success, and the effects they could bring to Shanghai, China and the Walt Disney Company. At the end, the author gives some suggestions for the... (More)
This thesis reports on the present situation of the five existing Disney theme parks and the performance of Shanghai — the city where the next Disney resort will be located is. The ownership and management of Disney Resorts is seen in relation to the financial result. An overview of all Disney resorts to causes on some problems Disney has had and the characteristics of the company. Together with analyzes of the present financial, theme parks, labor market and child entertainment market situation in Shanghai, the author forecasts the coming Disney resort in Shanghai, elements of failure and success, and the effects they could bring to Shanghai, China and the Walt Disney Company. At the end, the author gives some suggestions for the cooperation between Disneyland and the Shanghai government. (Less)
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author
Xu, Yi LU
supervisor
organization
course
EKHR21 20101
year
type
H1 - Master's Degree (One Year)
subject
keywords
Economic growth and labour market in Shanghai, Disney
language
English
id
1615543
date added to LUP
2010-06-18 15:17:11
date last changed
2010-06-18 15:17:11
@misc{1615543,
  abstract     = {This thesis reports on the present situation of the five existing Disney theme parks and the performance of Shanghai — the city where the next Disney resort will be located is. The ownership and management of Disney Resorts is seen in relation to the financial result. An overview of all Disney resorts to causes on some problems Disney has had and the characteristics of the company. Together with analyzes of the present financial, theme parks, labor market and child entertainment market situation in Shanghai, the author forecasts the coming Disney resort in Shanghai, elements of failure and success, and the effects they could bring to Shanghai, China and the Walt Disney Company. At the end, the author gives some suggestions for the cooperation between Disneyland and the Shanghai government.},
  author       = {Xu, Yi},
  keyword      = {Economic growth and labour market in Shanghai,Disney},
  language     = {eng},
  note         = {Student Paper},
  title        = {Mickey Mouse goes to Shanghai},
  year         = {2010},
}