Mickey Mouse goes to Shanghai
(2010) EKHR21 20101Department of Economic History
- Abstract
- This thesis reports on the present situation of the five existing Disney theme parks and the performance of Shanghai — the city where the next Disney resort will be located is. The ownership and management of Disney Resorts is seen in relation to the financial result. An overview of all Disney resorts to causes on some problems Disney has had and the characteristics of the company. Together with analyzes of the present financial, theme parks, labor market and child entertainment market situation in Shanghai, the author forecasts the coming Disney resort in Shanghai, elements of failure and success, and the effects they could bring to Shanghai, China and the Walt Disney Company. At the end, the author gives some suggestions for the... (More)
- This thesis reports on the present situation of the five existing Disney theme parks and the performance of Shanghai — the city where the next Disney resort will be located is. The ownership and management of Disney Resorts is seen in relation to the financial result. An overview of all Disney resorts to causes on some problems Disney has had and the characteristics of the company. Together with analyzes of the present financial, theme parks, labor market and child entertainment market situation in Shanghai, the author forecasts the coming Disney resort in Shanghai, elements of failure and success, and the effects they could bring to Shanghai, China and the Walt Disney Company. At the end, the author gives some suggestions for the cooperation between Disneyland and the Shanghai government. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1615543
- author
- Xu, Yi LU
- supervisor
- organization
- course
- EKHR21 20101
- year
- 2010
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Economic growth and labour market in Shanghai, Disney
- language
- English
- id
- 1615543
- date added to LUP
- 2010-06-18 15:17:11
- date last changed
- 2010-06-18 15:17:11
@misc{1615543, abstract = {{This thesis reports on the present situation of the five existing Disney theme parks and the performance of Shanghai — the city where the next Disney resort will be located is. The ownership and management of Disney Resorts is seen in relation to the financial result. An overview of all Disney resorts to causes on some problems Disney has had and the characteristics of the company. Together with analyzes of the present financial, theme parks, labor market and child entertainment market situation in Shanghai, the author forecasts the coming Disney resort in Shanghai, elements of failure and success, and the effects they could bring to Shanghai, China and the Walt Disney Company. At the end, the author gives some suggestions for the cooperation between Disneyland and the Shanghai government.}}, author = {{Xu, Yi}}, language = {{eng}}, note = {{Student Paper}}, title = {{Mickey Mouse goes to Shanghai}}, year = {{2010}}, }