Customer Trust in China Mobile Commerce
(2008)Department of Informatics
- Abstract
- With the prevalence of mobile equipments, mobile payment has been brought in to China market as a new transaction to provide services into customers’ life for several years. Furthermore, China market owns the largest number of mobile users all over the world; however, compared with other contemporary markets in neighbor countries like Korea and Japan, China mobile payment industry is still settling in a beginning stage with limited participators. Reasons leading to this phenomenon are complicated. Hence, this research aiming to discover the potential reasons which affected customers to adopt this new way payment. By studying on related researches focusing in the same field, several factors with feasibility was absorbed to construct... (More)
- With the prevalence of mobile equipments, mobile payment has been brought in to China market as a new transaction to provide services into customers’ life for several years. Furthermore, China market owns the largest number of mobile users all over the world; however, compared with other contemporary markets in neighbor countries like Korea and Japan, China mobile payment industry is still settling in a beginning stage with limited participators. Reasons leading to this phenomenon are complicated. Hence, this research aiming to discover the potential reasons which affected customers to adopt this new way payment. By studying on related researches focusing in the same field, several factors with feasibility was absorbed to construct research model. Related with conceptual mode, idiographic questions were constructed in this research aiming to investigate what are the potential factors affecting customers behave in mobile payment trust, expecting to verify assumption model with data analysis from empirical work. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1644216
- author
- Li, Yi and Song, Ge
- supervisor
- organization
- year
- 2008
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- trust, Mobile payment, factor, Informatics, systems theory, Informatik, systemteori
- language
- English
- id
- 1644216
- date added to LUP
- 2008-08-19 00:00:00
- date last changed
- 2010-08-05 13:53:46
@misc{1644216,
abstract = {{With the prevalence of mobile equipments, mobile payment has been brought in to China market as a new transaction to provide services into customers’ life for several years. Furthermore, China market owns the largest number of mobile users all over the world; however, compared with other contemporary markets in neighbor countries like Korea and Japan, China mobile payment industry is still settling in a beginning stage with limited participators. Reasons leading to this phenomenon are complicated. Hence, this research aiming to discover the potential reasons which affected customers to adopt this new way payment. By studying on related researches focusing in the same field, several factors with feasibility was absorbed to construct research model. Related with conceptual mode, idiographic questions were constructed in this research aiming to investigate what are the potential factors affecting customers behave in mobile payment trust, expecting to verify assumption model with data analysis from empirical work.}},
author = {{Li, Yi and Song, Ge}},
language = {{eng}},
note = {{Student Paper}},
title = {{Customer Trust in China Mobile Commerce}},
year = {{2008}},
}