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Customer Trust in China Mobile Commerce

Li, Yi and Song, Ge (2008)
Department of Informatics
Abstract
With the prevalence of mobile equipments, mobile payment has been brought in to China market as a new transaction to provide services into customers’ life for several years. Furthermore, China market owns the largest number of mobile users all over the world; however, compared with other contemporary markets in neighbor countries like Korea and Japan, China mobile payment industry is still settling in a beginning stage with limited participators. Reasons leading to this phenomenon are complicated. Hence, this research aiming to discover the potential reasons which affected customers to adopt this new way payment. By studying on related researches focusing in the same field, several factors with feasibility was absorbed to construct... (More)
With the prevalence of mobile equipments, mobile payment has been brought in to China market as a new transaction to provide services into customers’ life for several years. Furthermore, China market owns the largest number of mobile users all over the world; however, compared with other contemporary markets in neighbor countries like Korea and Japan, China mobile payment industry is still settling in a beginning stage with limited participators. Reasons leading to this phenomenon are complicated. Hence, this research aiming to discover the potential reasons which affected customers to adopt this new way payment. By studying on related researches focusing in the same field, several factors with feasibility was absorbed to construct research model. Related with conceptual mode, idiographic questions were constructed in this research aiming to investigate what are the potential factors affecting customers behave in mobile payment trust, expecting to verify assumption model with data analysis from empirical work. (Less)
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author
Li, Yi and Song, Ge
supervisor
organization
year
type
H1 - Master's Degree (One Year)
subject
keywords
trust, Mobile payment, factor, Informatics, systems theory, Informatik, systemteori
language
English
id
1644216
date added to LUP
2008-08-19
date last changed
2010-08-05 13:53:46
@misc{1644216,
  abstract     = {With the prevalence of mobile equipments, mobile payment has been brought in to China market as a new transaction to provide services into customers’ life for several years. Furthermore, China market owns the largest number of mobile users all over the world; however, compared with other contemporary markets in neighbor countries like Korea and Japan, China mobile payment industry is still settling in a beginning stage with limited participators. Reasons leading to this phenomenon are complicated. Hence, this research aiming to discover the potential reasons which affected customers to adopt this new way payment. By studying on related researches focusing in the same field, several factors with feasibility was absorbed to construct research model. Related with conceptual mode, idiographic questions were constructed in this research aiming to investigate what are the potential factors affecting customers behave in mobile payment trust, expecting to verify assumption model with data analysis from empirical work.},
  author       = {Li, Yi and Song, Ge},
  keyword      = {trust,Mobile payment,factor,Informatics, systems theory,Informatik, systemteori},
  language     = {eng},
  note         = {Student Paper},
  title        = {Customer Trust in China Mobile Commerce},
  year         = {2008},
}