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Greenpeace- i spänningsfältet mellan professionell och radikal

Bratt, Malou LU (2010) STVK01 20101
Department of Political Science
Abstract
In a democracy the people should be able to communicate with the politicians and express their opinions. Social movements, being part of the civil society, have their own ways of influencing and making their voices heard. Theories about institutionalisation state that social movements are radical in the beginning, but become more and more professional and less radical the more they grow. They have to be political correct in order to succeed in influencing. Greenpeace is one organisation within the environmental movement that has grown and become professional during the years, but still has kept its radical edge. They still occupy nuclear power stations, which is illegal. How is it possible that Greenpeace can manage to still be radical and... (More)
In a democracy the people should be able to communicate with the politicians and express their opinions. Social movements, being part of the civil society, have their own ways of influencing and making their voices heard. Theories about institutionalisation state that social movements are radical in the beginning, but become more and more professional and less radical the more they grow. They have to be political correct in order to succeed in influencing. Greenpeace is one organisation within the environmental movement that has grown and become professional during the years, but still has kept its radical edge. They still occupy nuclear power stations, which is illegal. How is it possible that Greenpeace can manage to still be radical and at the same time professional? By analysing Greenpeace Sweden’s internal texts from 1983-2010, where they communicate their opinions and actions against nuclear power, it appears that both the way they present it and what they say have changed during the years. They have adapted the content and way of presenting it according to societal events in order to appear more professional. This professionalization together with their still unconventional and radical actions allows them to be both professional and radical. (Less)
Please use this url to cite or link to this publication:
author
Bratt, Malou LU
supervisor
organization
course
STVK01 20101
year
type
M2 - Bachelor Degree
subject
keywords
framing, inramning, social rörelse, social movement, radikal, professionell, Greenpeace, institutionalisering, kärnkraft, textanalys, påverka
language
Swedish
id
1652748
date added to LUP
2010-09-13 09:41:26
date last changed
2010-09-13 09:41:26
@misc{1652748,
  abstract     = {{In a democracy the people should be able to communicate with the politicians and express their opinions. Social movements, being part of the civil society, have their own ways of influencing and making their voices heard. Theories about institutionalisation state that social movements are radical in the beginning, but become more and more professional and less radical the more they grow. They have to be political correct in order to succeed in influencing. Greenpeace is one organisation within the environmental movement that has grown and become professional during the years, but still has kept its radical edge. They still occupy nuclear power stations, which is illegal. How is it possible that Greenpeace can manage to still be radical and at the same time professional? By analysing Greenpeace Sweden’s internal texts from 1983-2010, where they communicate their opinions and actions against nuclear power, it appears that both the way they present it and what they say have changed during the years. They have adapted the content and way of presenting it according to societal events in order to appear more professional. This professionalization together with their still unconventional and radical actions allows them to be both professional and radical.}},
  author       = {{Bratt, Malou}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Greenpeace- i spänningsfältet mellan professionell och radikal}},
  year         = {{2010}},
}