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Women Who Listen : What Finnish and English Speakers Hear in Sweden

Devendorf, Kristen LU (2010) TKAM01 20101
Division of Ethnology
Abstract
Media, technology and globalization are the key words in academic contemporary consumer and cultural research going on today. From these ideas, many different research directions could diverge. This thesis explores the listening habits of female, native Finnish and English speakers living in Sweden who are within the age groups of 20’s to 40’s. Focusing on media, technology, and mobile world citizens, this explores their use of radio, MP3, CD, and media technologies both in their native language and in Swedish. The radio discussed relates primarily to public radio stations: Sveriges Radio (SR) and National Public Radio (NPR). The media choices these women opt for helps to create a picture of what their needs are. Analyzing these habits... (More)
Media, technology and globalization are the key words in academic contemporary consumer and cultural research going on today. From these ideas, many different research directions could diverge. This thesis explores the listening habits of female, native Finnish and English speakers living in Sweden who are within the age groups of 20’s to 40’s. Focusing on media, technology, and mobile world citizens, this explores their use of radio, MP3, CD, and media technologies both in their native language and in Swedish. The radio discussed relates primarily to public radio stations: Sveriges Radio (SR) and National Public Radio (NPR). The media choices these women opt for helps to create a picture of what their needs are. Analyzing these habits starts by building a picture of the situations around which these women choose to listen to what and how. From this picture, insight is gained into how technology and media may better serve these populations of diaspora within these ages. Utilizing interviews, design games, and this researcher’s first person experiences, as research techniques, differences between Finnish and American listeners were found. I use ideas like history, memory, nostalgia, identity, and anticipation to analyze the data collected. From this, I draw several different conclusions about age, lifestyle and language and what affect each of these has on the informants listening habits in Sweden. This then concludes with some suggestions for the technology and media sectors, which may contribute, to the groups listening habits. (Less)
Please use this url to cite or link to this publication:
author
Devendorf, Kristen LU
supervisor
organization
course
TKAM01 20101
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Finnish, Internet, listening habits, radio, language, Swedish, Women consumers, English, MACA, music, NPR, SR
language
English
id
1658766
date added to LUP
2010-11-30 13:27:15
date last changed
2011-01-31 11:59:22
@misc{1658766,
  abstract     = {{Media, technology and globalization are the key words in academic contemporary consumer and cultural research going on today. From these ideas, many different research directions could diverge. This thesis explores the listening habits of female, native Finnish and English speakers living in Sweden who are within the age groups of 20’s to 40’s. Focusing on media, technology, and mobile world citizens, this explores their use of radio, MP3, CD, and media technologies both in their native language and in Swedish. The radio discussed relates primarily to public radio stations: Sveriges Radio (SR) and National Public Radio (NPR). The media choices these women opt for helps to create a picture of what their needs are. Analyzing these habits starts by building a picture of the situations around which these women choose to listen to what and how. From this picture, insight is gained into how technology and media may better serve these populations of diaspora within these ages. Utilizing interviews, design games, and this researcher’s first person experiences, as research techniques, differences between Finnish and American listeners were found. I use ideas like history, memory, nostalgia, identity, and anticipation to analyze the data collected. From this, I draw several different conclusions about age, lifestyle and language and what affect each of these has on the informants listening habits in Sweden. This then concludes with some suggestions for the technology and media sectors, which may contribute, to the groups listening habits.}},
  author       = {{Devendorf, Kristen}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Women Who Listen : What Finnish and English Speakers Hear in Sweden}},
  year         = {{2010}},
}