Storytelling: Hur medarbetare skapar mening utifrån organisationsberättelser
(2010)Department of Strategic Communication
- Abstract
- Title: Storytelling – How employees make sense of organizational stories. Subject: The master thesis explores employees processes of sensemaking when reading and
discussing stories about their organisation. The subject for this study is thereby called
storytelling, but it also focuses strongly on the process of sensemaking. Purpose: The purpose is to contribute to an understanding of storytelling as a method driven
by complex principles of sensemaking, contrary to some much more simplistic views of the
method. Method: To be able to obtain our purpose we have interviewed employees of a larger
organisation, after supplying them with stories of and about their organisation. Stories that
have been collected among other employees with the... (More) - Title: Storytelling – How employees make sense of organizational stories. Subject: The master thesis explores employees processes of sensemaking when reading and
discussing stories about their organisation. The subject for this study is thereby called
storytelling, but it also focuses strongly on the process of sensemaking. Purpose: The purpose is to contribute to an understanding of storytelling as a method driven
by complex principles of sensemaking, contrary to some much more simplistic views of the
method. Method: To be able to obtain our purpose we have interviewed employees of a larger
organisation, after supplying them with stories of and about their organisation. Stories that
have been collected among other employees with the purpose to be spread and thereby affect
their views of the organisation. The material have been analysed in relation to theories of
sensemaking, narration and organizational identity. Results and conclusion: The results show that stories can contribute to employees processes
of sensemaking about organizational identity, but only to a certain degree. Being a multiple
point of reference, as well as not beeing the only reference, that affects sensemaking
pinpoints the conclusion of complexity when stories are being used to influense employees
views on their organizational identity. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1668117
- author
- Bengtsson, Linda and Gyllenberg, Louise
- supervisor
- organization
- year
- 2010
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- organisationsidentitet, narration, medarbetare, storytelling, meningsskapande, organisationsberättelser
- language
- Swedish
- id
- 1668117
- date added to LUP
- 2010-09-07 00:00:00
- date last changed
- 2018-10-18 10:14:01
@misc{1668117,
abstract = {{Title: Storytelling – How employees make sense of organizational stories. Subject: The master thesis explores employees processes of sensemaking when reading and
discussing stories about their organisation. The subject for this study is thereby called
storytelling, but it also focuses strongly on the process of sensemaking. Purpose: The purpose is to contribute to an understanding of storytelling as a method driven
by complex principles of sensemaking, contrary to some much more simplistic views of the
method. Method: To be able to obtain our purpose we have interviewed employees of a larger
organisation, after supplying them with stories of and about their organisation. Stories that
have been collected among other employees with the purpose to be spread and thereby affect
their views of the organisation. The material have been analysed in relation to theories of
sensemaking, narration and organizational identity. Results and conclusion: The results show that stories can contribute to employees processes
of sensemaking about organizational identity, but only to a certain degree. Being a multiple
point of reference, as well as not beeing the only reference, that affects sensemaking
pinpoints the conclusion of complexity when stories are being used to influense employees
views on their organizational identity.}},
author = {{Bengtsson, Linda and Gyllenberg, Louise}},
language = {{swe}},
note = {{Student Paper}},
title = {{Storytelling: Hur medarbetare skapar mening utifrån organisationsberättelser}},
year = {{2010}},
}