Advanced

Opportunities and barriers for alternative food distribution and sales in Sweden

Andersson, Dick LU (2010) MTT920 20101
Packaging Logistics
Abstract
The grocery market in Sweden is mainly divided between six different retailers who together have some 95% market share. The rest of the market is divided between thousands of different actors, selling groceries in other ways than the main retailers. This 5% market is interesting to investigate and the purpose is to identify the opportunities and barriers for those alternative food distributers.
By identifying a variety of smaller actors on the market and conduct interviews with them and collecting information about them, certain areas of interest can be compared between them and the major retailers. The five areas of interest focused on are origin and traceability, shelf-life and safety, suppliers, logistics and packaging. To give a... (More)
The grocery market in Sweden is mainly divided between six different retailers who together have some 95% market share. The rest of the market is divided between thousands of different actors, selling groceries in other ways than the main retailers. This 5% market is interesting to investigate and the purpose is to identify the opportunities and barriers for those alternative food distributers.
By identifying a variety of smaller actors on the market and conduct interviews with them and collecting information about them, certain areas of interest can be compared between them and the major retailers. The five areas of interest focused on are origin and traceability, shelf-life and safety, suppliers, logistics and packaging. To give a fair comparison, a short summary of the four major competitors on the market is presented and used for comparison with the smaller retailers. This along with consumer aspects and product development knowledge helps to draw conclusions around the selected actors and their advantages respectively disadvantages on the market. (Less)
Please use this url to cite or link to this publication:
author
Andersson, Dick LU
supervisor
organization
course
MTT920 20101
year
type
H2 - Master's Degree (Two Years)
subject
keywords
origin, “alternative food distribution”, innovation, logistics, packaging
report number
1
other publication id
10/5082
language
English
id
1689346
date added to LUP
2010-10-12 08:24:19
date last changed
2010-10-12 08:24:19
@misc{1689346,
  abstract     = {The grocery market in Sweden is mainly divided between six different retailers who together have some 95% market share. The rest of the market is divided between thousands of different actors, selling groceries in other ways than the main retailers. This 5% market is interesting to investigate and the purpose is to identify the opportunities and barriers for those alternative food distributers.  
By identifying a variety of smaller actors on the market and conduct interviews with them and collecting information about them, certain areas of interest can be compared between them and the major retailers. The five areas of interest focused on are origin and traceability, shelf-life and safety, suppliers, logistics and packaging. To give a fair comparison, a short summary of the four major competitors on the market is presented and used for comparison with the smaller retailers. This along with consumer aspects and product development knowledge helps to draw conclusions around the selected actors and their advantages respectively disadvantages on the market.},
  author       = {Andersson, Dick},
  keyword      = {origin,“alternative food distribution”,innovation,logistics,packaging},
  language     = {eng},
  note         = {Student Paper},
  title        = {Opportunities and barriers for alternative food distribution and sales in Sweden},
  year         = {2010},
}