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Börs och katedral : ekonomiska och estetiska värden på Albert Bonniers Förlag

Brunell, Anna-Lina LU and Fransson, Anna LU (2010) FBMK11 20101
Division of Publishing Studies
Abstract
In this paper we want to draw attention to the relationship between economical and cultural issues in the publishing industry by examining in what way these issues have been dealt with at Albert Bonniers Förlag, a most dominant player on the Swedish book market since 1837. Our purpose is to reveal how intimately interconnected economical and aesthetical matters are in the publishing industry at large, and by consequence also at Albert Bonniers Förlag. The theoretical framework of our analysis is constituted by Pierre Bourdieu's ideas about cultural and economic capital, as well as Barbara Herrnstein Smith's notes on the double discourse of value.

Our assumption is that cultural capital is just as significant in building up an... (More)
In this paper we want to draw attention to the relationship between economical and cultural issues in the publishing industry by examining in what way these issues have been dealt with at Albert Bonniers Förlag, a most dominant player on the Swedish book market since 1837. Our purpose is to reveal how intimately interconnected economical and aesthetical matters are in the publishing industry at large, and by consequence also at Albert Bonniers Förlag. The theoretical framework of our analysis is constituted by Pierre Bourdieu's ideas about cultural and economic capital, as well as Barbara Herrnstein Smith's notes on the double discourse of value.

Our assumption is that cultural capital is just as significant in building up an economically successful publishing house, as financial stability is important in the process of accumulating cultural status. This conclusion is drawn from a number of examples, which are meant to demonstrate different publishing strategies that have been applied over the years and the changes in the relationship between publisher and author, among other things.

In this paper, we aim to address both historical and contemporary events, such as recurring allegations of commercialization and the expansion of the Bonnier business to a media conglomerate. By doing that, we have discovered that the way in which issues regarding economics and aesthetics are being managed at Albert Bonniers Förlag is largely due to outside factors, such as changes in the publishing industry as a whole. (Less)
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author
Brunell, Anna-Lina LU and Fransson, Anna LU
supervisor
organization
course
FBMK11 20101
year
type
M2 - Bachelor Degree
subject
keywords
förlagsbranschen, värdediskurs, ekonomiskt kapital, kulturellt kapital, Albert Bonniers Förlag, Pierre Bourdieu, utgivningsstrategier, kommersialisering, konglomeratisering
language
Swedish
id
1940187
date added to LUP
2011-08-11 11:08:22
date last changed
2014-05-16 15:37:47
@misc{1940187,
  abstract     = {In this paper we want to draw attention to the relationship between economical and cultural issues in the publishing industry by examining in what way these issues have been dealt with at Albert Bonniers Förlag, a most dominant player on the Swedish book market since 1837. Our purpose is to reveal how intimately interconnected economical and aesthetical matters are in the publishing industry at large, and by consequence also at Albert Bonniers Förlag. The theoretical framework of our analysis is constituted by Pierre Bourdieu's ideas about cultural and economic capital, as well as Barbara Herrnstein Smith's notes on the double discourse of value.

Our assumption is that cultural capital is just as significant in building up an economically successful publishing house, as financial stability is important in the process of accumulating cultural status. This conclusion is drawn from a number of examples, which are meant to demonstrate different publishing strategies that have been applied over the years and the changes in the relationship between publisher and author, among other things.

In this paper, we aim to address both historical and contemporary events, such as recurring allegations of commercialization and the expansion of the Bonnier business to a media conglomerate. By doing that, we have discovered that the way in which issues regarding economics and aesthetics are being managed at Albert Bonniers Förlag is largely due to outside factors, such as changes in the publishing industry as a whole.},
  author       = {Brunell, Anna-Lina and Fransson, Anna},
  keyword      = {förlagsbranschen,värdediskurs,ekonomiskt kapital,kulturellt kapital,Albert Bonniers Förlag,Pierre Bourdieu,utgivningsstrategier,kommersialisering,konglomeratisering},
  language     = {swe},
  note         = {Student Paper},
  title        = {Börs och katedral : ekonomiska och estetiska värden på Albert Bonniers Förlag},
  year         = {2010},
}