Advanced

Strategisk affärsutveckling för ett företag i keramikbranschen

Alexandersson, Samuel and Diamantoudis, Martin (2009) MIO920
Production Management
Abstract
Purpose: The purpose of the thesis is to help the company with their strategic business
development and positioning. The purpose is fulfilled by analysing the following areas;
business environment, the company, competitors and customers.
Issues: The company and its business environment have gone through big changes during the
company’s existence. With big internal changes, such as shutdown of own production,
their current strategies need to be evaluated. Are their strategies well adapted to
current internal and external conditions? The company acts in a competitive
environment that has become more sensitive regarding price, service, trends and
conjuncture.
Method: In order to fulfill the purpose the following four areas are... (More)
Purpose: The purpose of the thesis is to help the company with their strategic business
development and positioning. The purpose is fulfilled by analysing the following areas;
business environment, the company, competitors and customers.
Issues: The company and its business environment have gone through big changes during the
company’s existence. With big internal changes, such as shutdown of own production,
their current strategies need to be evaluated. Are their strategies well adapted to
current internal and external conditions? The company acts in a competitive
environment that has become more sensitive regarding price, service, trends and
conjuncture.
Method: In order to fulfill the purpose the following four areas are analysed; business
environment, the company, competitors and customers. Each area will be analysed
separately and compared to current strategies. The analysis will challenge the
company’s current strategies, business models and, when needed, new strategies will
be suggested.
Prior to the work with the four areas the method for fulfilling the purpose is developed
using relevant theory within the chosen area of interest.
Conclusions: The company needs to better connect their strategies to their long term plans and goals.
This will lead to clarification within the company regarding what needs to be done,
when it needs to be done and how it should be done. The company’s future customer
strategy should include less customer groups, with a stronger focus and knowledge on
each group. In the future, the company needs to act more homogeneous with sound
relations from blue‐collar workers to top management. The conclusions are summarized
in a five‐step model that includes the necessary strategic actions needed within the
company:
Step 1: More explicit management and more defined goals.
Step 2: Internal development with better in‐service training.
Step 3: More efficient logistics.
Step 4: Homogeneous communication through identical showrooms.
Step 5: New marketing strategies. (Less)
Please use this url to cite or link to this publication:
author
Alexandersson, Samuel and Diamantoudis, Martin
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Strategic business development, positioning, ceramics, strategy, internal analysis and external analysis.
other publication id
09/5332
language
Swedish
id
1978116
date added to LUP
2011-06-16 16:11:04
date last changed
2011-06-20 12:37:28
@misc{1978116,
  abstract     = {Purpose: The purpose of the thesis is to help the company with their strategic business
development and positioning. The purpose is fulfilled by analysing the following areas;
business environment, the company, competitors and customers.
Issues: The company and its business environment have gone through big changes during the
company’s existence. With big internal changes, such as shutdown of own production,
their current strategies need to be evaluated. Are their strategies well adapted to
current internal and external conditions? The company acts in a competitive
environment that has become more sensitive regarding price, service, trends and
conjuncture.
Method: In order to fulfill the purpose the following four areas are analysed; business
environment, the company, competitors and customers. Each area will be analysed
separately and compared to current strategies. The analysis will challenge the
company’s current strategies, business models and, when needed, new strategies will
be suggested.
Prior to the work with the four areas the method for fulfilling the purpose is developed
using relevant theory within the chosen area of interest.
Conclusions: The company needs to better connect their strategies to their long term plans and goals.
This will lead to clarification within the company regarding what needs to be done,
when it needs to be done and how it should be done. The company’s future customer
strategy should include less customer groups, with a stronger focus and knowledge on
each group. In the future, the company needs to act more homogeneous with sound
relations from blue‐collar workers to top management. The conclusions are summarized
in a five‐step model that includes the necessary strategic actions needed within the
company:
Step 1: More explicit management and more defined goals.
Step 2: Internal development with better in‐service training.
Step 3: More efficient logistics.
Step 4: Homogeneous communication through identical showrooms.
Step 5: New marketing strategies.},
  author       = {Alexandersson, Samuel and Diamantoudis, Martin},
  keyword      = {Strategic business development,positioning,ceramics,strategy,internal analysis and
external analysis.},
  language     = {swe},
  note         = {Student Paper},
  title        = {Strategisk affärsutveckling för ett företag i keramikbranschen},
  year         = {2009},
}