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Framgångsstrategier på en global marknad

Morän, Jens (2009) MIO920
Production Management
Abstract
The purpose of the report is to investigate and evaluate how a global
company can use different strategies to achieve competitive advantages
for the future.
The existing Customer Relation Management (CRM) department in
FLSmidth will be investigated to se if possible improvements can be
made to make the department become the competitive advantage that it
is intended to be.
Methodology: To be able to make suggestions about strategies I studied relevant
theoretical literature and customer satisfaction surveys gathered by
FLSmidth. I there after presented the strategies found and evaluated
them after which would be the most suitable for FLSmidth, their product
and the markets in which FLSmidth operate.
Conclusions: Among the... (More)
The purpose of the report is to investigate and evaluate how a global
company can use different strategies to achieve competitive advantages
for the future.
The existing Customer Relation Management (CRM) department in
FLSmidth will be investigated to se if possible improvements can be
made to make the department become the competitive advantage that it
is intended to be.
Methodology: To be able to make suggestions about strategies I studied relevant
theoretical literature and customer satisfaction surveys gathered by
FLSmidth. I there after presented the strategies found and evaluated
them after which would be the most suitable for FLSmidth, their product
and the markets in which FLSmidth operate.
Conclusions: Among the different strategies presented in the analysis the strongest and
best fitted for FLSmidth is the CRM strategy. This strategy will create
more value for the customers and help FLSmidth to better match their
needs and demands. FLS is not fitted for low price strategies and
therefore have to create customer value in some other way. By creating a
centralised CRM organisation where all departments within the
FLSmidth organization are represented FLS can more efficiently serve
all their customers needs, all the way from plant delivery to spare parts
and upgrades.
Other strategies, such as an environmental efficient cement plant, have
been presented and are also important parts of the future. A combined
strategy could very well be a success that is hard for the competitors to
match. (Less)
Please use this url to cite or link to this publication:
author
Morän, Jens
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Critical Success Factors, Strategy Management, Customer Relation Management
other publication id
09/5316
language
Swedish
id
1978464
date added to LUP
2011-06-16 16:14:47
date last changed
2011-06-20 12:29:48
@misc{1978464,
  abstract     = {The purpose of the report is to investigate and evaluate how a global
company can use different strategies to achieve competitive advantages
for the future.
The existing Customer Relation Management (CRM) department in
FLSmidth will be investigated to se if possible improvements can be
made to make the department become the competitive advantage that it
is intended to be.
Methodology: To be able to make suggestions about strategies I studied relevant
theoretical literature and customer satisfaction surveys gathered by
FLSmidth. I there after presented the strategies found and evaluated
them after which would be the most suitable for FLSmidth, their product
and the markets in which FLSmidth operate.
Conclusions: Among the different strategies presented in the analysis the strongest and
best fitted for FLSmidth is the CRM strategy. This strategy will create
more value for the customers and help FLSmidth to better match their
needs and demands. FLS is not fitted for low price strategies and
therefore have to create customer value in some other way. By creating a
centralised CRM organisation where all departments within the
FLSmidth organization are represented FLS can more efficiently serve
all their customers needs, all the way from plant delivery to spare parts
and upgrades.
Other strategies, such as an environmental efficient cement plant, have
been presented and are also important parts of the future. A combined
strategy could very well be a success that is hard for the competitors to
match.},
  author       = {Morän, Jens},
  keyword      = {Critical Success
Factors,Strategy Management,Customer Relation Management},
  language     = {swe},
  note         = {Student Paper},
  title        = {Framgångsstrategier på en global marknad},
  year         = {2009},
}