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Rollout done right

Haglund, Kristofer and Halimanovic, Samir (2008) MIO920
Production Management
Abstract
Globalization has since the 90s played a big part in the way companies look at their business and strategic developments. Acting on a global scale introduces a new complexity when it comes to running a business successfully. Alfa Laval being a global player within their product segments, experiences this complexity with production facilities as well as employees spread around the globe combined with differentiated global demand. To cope with this complexity when introducing (i.e. rolling out) new products in the global manufacturing operation, Alfa Laval wants
to improve the quality of decisions made in rollout planning and choice of manufacturing strategy.
Purpose: To describe and explain Alfa Laval’s current manufacturing strategy,... (More)
Globalization has since the 90s played a big part in the way companies look at their business and strategic developments. Acting on a global scale introduces a new complexity when it comes to running a business successfully. Alfa Laval being a global player within their product segments, experiences this complexity with production facilities as well as employees spread around the globe combined with differentiated global demand. To cope with this complexity when introducing (i.e. rolling out) new products in the global manufacturing operation, Alfa Laval wants
to improve the quality of decisions made in rollout planning and choice of manufacturing strategy.
Purpose: To describe and explain Alfa Laval’s current manufacturing strategy, process for rollout planning and the aspects that affect choice of manufacturing strategy for new products. In addition the purpose is to suggest an approach for developing a rollout plan and selecting suitable manufacturing strategies for new products by developing a tool to support the approach. The tool is to be suited for Alfa Laval’s continuous work with rollout planning of new products.
Method: The work of concluding this master thesis can roughly be divided into three main phases. First a comprehensive study was conducted to understand how Alfa Laval works and what aspects
affect rollout planning. Secondly the situation was analysed, and finally a tool was developed to improve Alfa Laval’s rollout planning.
Conclusion: The developed rollout planning tool helps improve the approach to rollout planning by the compilation of all relevant data in an easy to use and visualizing way. Furthermore it aims to reconcile manufacturing and marketing strategy. For Alfa Laval to be able to match market requirements with site performances, it is necessary to change the basic work procedure of how markets are studied and gain a solid picture of the market demand in clearly defined regions.
To complement the rollout planning tool and its suggested method, a number of changes to the work procedure and process are recommended. Our suggestion is to introduce an additional rollout planning activity, which displays the variable nature of making a rollout plan. Another aspect of this is also to include the different departments into the process map, visualizing feedback and information between departments when working with the rollout plan.
With the help of the tool, the aim is to increase the decision quality when planning the rollout plan. The main benefits of the tool are its ability to collect and display a wide variety of information associated to the rollout and create easily comparable alternatives. (Less)
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author
Haglund, Kristofer and Halimanovic, Samir
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Manufacturing strategy, rollout planning, new product introduction, process, Alfa Laval, strategy reconciliation.
other publication id
08/5310
language
English
id
1979403
date added to LUP
2011-06-17 12:42:26
date last changed
2011-06-20 11:18:01
@misc{1979403,
  abstract     = {Globalization has since the 90s played a big part in the way companies look at their business and strategic developments. Acting on a global scale introduces a new complexity when it comes to running a business successfully. Alfa Laval being a global player within their product segments, experiences this complexity with production facilities as well as employees spread around the globe combined with differentiated global demand. To cope with this complexity when introducing (i.e. rolling out) new products in the global manufacturing operation, Alfa Laval wants
to improve the quality of decisions made in rollout planning and choice of manufacturing strategy.
Purpose: To describe and explain Alfa Laval’s current manufacturing strategy, process for rollout planning and the aspects that affect choice of manufacturing strategy for new products. In addition the purpose is to suggest an approach for developing a rollout plan and selecting suitable manufacturing strategies for new products by developing a tool to support the approach. The tool is to be suited for Alfa Laval’s continuous work with rollout planning of new products.
Method: The work of concluding this master thesis can roughly be divided into three main phases. First a comprehensive study was conducted to understand how Alfa Laval works and what aspects
affect rollout planning. Secondly the situation was analysed, and finally a tool was developed to improve Alfa Laval’s rollout planning.
Conclusion: The developed rollout planning tool helps improve the approach to rollout planning by the compilation of all relevant data in an easy to use and visualizing way. Furthermore it aims to reconcile manufacturing and marketing strategy. For Alfa Laval to be able to match market requirements with site performances, it is necessary to change the basic work procedure of how markets are studied and gain a solid picture of the market demand in clearly defined regions.
To complement the rollout planning tool and its suggested method, a number of changes to the work procedure and process are recommended. Our suggestion is to introduce an additional rollout planning activity, which displays the variable nature of making a rollout plan. Another aspect of this is also to include the different departments into the process map, visualizing feedback and information between departments when working with the rollout plan.
With the help of the tool, the aim is to increase the decision quality when planning the rollout plan. The main benefits of the tool are its ability to collect and display a wide variety of information associated to the rollout and create easily comparable alternatives.},
  author       = {Haglund, Kristofer and Halimanovic, Samir},
  keyword      = {Manufacturing strategy,rollout planning,new product introduction,process,Alfa Laval,strategy reconciliation.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Rollout done right},
  year         = {2008},
}