Kartläggning av Affärsrelationer & kundkrav inom EMS-branchen i Norden
(2007) MIO920Production Management
- Abstract
- Background: In many businesses is the next customer not the end-customer but another company that further refines the product. This type of business relations demands a different type of marketing than regular supplier-customer businesses.
Electronic manufacturing services (EMS) are concept that means design, manufacturing, testing, distribution, after-sales service of electronics products to the original equipment manufacturers (OEMs).
The players on this market have found that existing customers are very loyal to their current suppliers.
If the companies could understand the customer demands they would be able to form their offers in a way that would make them more competitive.
Purpose: The purpose with this thesis is to chart the... (More) - Background: In many businesses is the next customer not the end-customer but another company that further refines the product. This type of business relations demands a different type of marketing than regular supplier-customer businesses.
Electronic manufacturing services (EMS) are concept that means design, manufacturing, testing, distribution, after-sales service of electronics products to the original equipment manufacturers (OEMs).
The players on this market have found that existing customers are very loyal to their current suppliers.
If the companies could understand the customer demands they would be able to form their offers in a way that would make them more competitive.
Purpose: The purpose with this thesis is to chart the business relation between customer and supplier within EMS-business and study the customers needs/demands on the offers from the EMS-companies.
Methodology: This survey is a descriptive survey but with explainable parts. The thesis has been performed as a comparative case study because the goal has been to find detailed information about the relations in the EMS-business and the customer’s demands about the offer. The collected data consists of both primary and secondary data.
Conclusions: Customers to the EMS-companies has different purposes with their purchases. The purchase is sometimes made to manufacture a product were the customer doesn’t has the ability to manufacture all components of his own. Purchases are also made for pure resale, mostly pure electronic products.
The last type of purchase is for customers with both pure resale and for further manufacturing.
The study shows that companies seem to be interested in creating long lasting relationships with their suppliers. A good collaboration makes companies binds together and gets dependent of each other. Those bindings are not seen as a threat but rather a postulate to work as effective as possible. The core product all customers has is the same, the get their own product mass-merchandised. The reason that a customer chooses the particular supplier seem to be because of the expanded services the supplier can offer. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1981160
- author
- Storgren, Mattias
- supervisor
- organization
- course
- MIO920
- year
- 2007
- type
- M1 - University Diploma
- subject
- keywords
- marketing, industrial marketing, relationship marketing, offering, EMS, EMS-business, contract manufacturing.
- other publication id
- 07/5276
- language
- Swedish
- id
- 1981160
- date added to LUP
- 2011-06-20 15:57:44
- date last changed
- 2011-06-20 15:57:44
@misc{1981160,
abstract = {{Background: In many businesses is the next customer not the end-customer but another company that further refines the product. This type of business relations demands a different type of marketing than regular supplier-customer businesses.
Electronic manufacturing services (EMS) are concept that means design, manufacturing, testing, distribution, after-sales service of electronics products to the original equipment manufacturers (OEMs).
The players on this market have found that existing customers are very loyal to their current suppliers.
If the companies could understand the customer demands they would be able to form their offers in a way that would make them more competitive.
Purpose: The purpose with this thesis is to chart the business relation between customer and supplier within EMS-business and study the customers needs/demands on the offers from the EMS-companies.
Methodology: This survey is a descriptive survey but with explainable parts. The thesis has been performed as a comparative case study because the goal has been to find detailed information about the relations in the EMS-business and the customer’s demands about the offer. The collected data consists of both primary and secondary data.
Conclusions: Customers to the EMS-companies has different purposes with their purchases. The purchase is sometimes made to manufacture a product were the customer doesn’t has the ability to manufacture all components of his own. Purchases are also made for pure resale, mostly pure electronic products.
The last type of purchase is for customers with both pure resale and for further manufacturing.
The study shows that companies seem to be interested in creating long lasting relationships with their suppliers. A good collaboration makes companies binds together and gets dependent of each other. Those bindings are not seen as a threat but rather a postulate to work as effective as possible. The core product all customers has is the same, the get their own product mass-merchandised. The reason that a customer chooses the particular supplier seem to be because of the expanded services the supplier can offer.}},
author = {{Storgren, Mattias}},
language = {{swe}},
note = {{Student Paper}},
title = {{Kartläggning av Affärsrelationer & kundkrav inom EMS-branchen i Norden}},
year = {{2007}},
}