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Business Intelligence – ur kundens synvinkel

Persson, Robert and Shabunim, Jelena (2006) MIO920
Production Management
Abstract
This master thesis relates to future trends within the field of Business
Intelligence. The purpose is to create and share knowledge about Business
Intelligence. A theoretical study is necessary for both readers as mandator.
With no or limited understanding of Business Intelligence it will most likely
be hard to follow the discussions and results of the study. The main purpose
is to increase the understanding at Sigma Exallon for its customers so that
they thereby will increase their marketknowledge and enabling them to
provide a more appealing concept to their customer.
Our study has been preceded by an extensive research of litterateur.
Furthermore were interviews carried out, both personal ones as well as by a
questionnaire.... (More)
This master thesis relates to future trends within the field of Business
Intelligence. The purpose is to create and share knowledge about Business
Intelligence. A theoretical study is necessary for both readers as mandator.
With no or limited understanding of Business Intelligence it will most likely
be hard to follow the discussions and results of the study. The main purpose
is to increase the understanding at Sigma Exallon for its customers so that
they thereby will increase their marketknowledge and enabling them to
provide a more appealing concept to their customer.
Our study has been preceded by an extensive research of litterateur.
Furthermore were interviews carried out, both personal ones as well as by a
questionnaire. The personal interviews were aimed at people responsible for
Business Intelligenc (BI) at larger multinational companies. The interviews
were characterized by open questions that provided a large space for the
individuals to express their experience and knowledge within the field.
These interviews combined with articles about Business Intelligence were
the base of information from which key-factors could be identified and
retrieved.
When the key-factors had been identified a questionnaire was formed. This
was sent by mail to a large number of decisionmakers in corporate Sweden.
Our result indicates that there is gap of knowledge between Sigma Exallon
as a technologyconsultant and their customers. It seems as Sigma Exallon
and its customers are at different stages of knowledge and development
within Business Intelligence. The dialogue between Sigma Exallon and its
customers is complicated by the fact they have different views of what
Business Intelligence can offer.
For Sigma Exallon to enhance and improve the possibilities for constructive
customerdevelopment is it vital that they find the right place to interact with
their customers and to do so in the customers’ language. A change and
development of the market- and communicationsstrategy will be necessary
to achieve this. This will most likely decrease the gap of knowledge and
increase the understanding between the parties. A development like this can
be seen as a change in the marketing mix by working with the parameters of
place and promotion. (Less)
Please use this url to cite or link to this publication:
author
Persson, Robert and Shabunim, Jelena
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
report number
06/5250
language
Swedish
id
1988519
date added to LUP
2011-06-28 14:30:01
date last changed
2015-09-06 14:25:03
@misc{1988519,
  abstract     = {This master thesis relates to future trends within the field of Business
Intelligence. The purpose is to create and share knowledge about Business
Intelligence. A theoretical study is necessary for both readers as mandator.
With no or limited understanding of Business Intelligence it will most likely
be hard to follow the discussions and results of the study. The main purpose
is to increase the understanding at Sigma Exallon for its customers so that
they thereby will increase their marketknowledge and enabling them to
provide a more appealing concept to their customer.
Our study has been preceded by an extensive research of litterateur.
Furthermore were interviews carried out, both personal ones as well as by a
questionnaire. The personal interviews were aimed at people responsible for
Business Intelligenc (BI) at larger multinational companies. The interviews
were characterized by open questions that provided a large space for the
individuals to express their experience and knowledge within the field.
These interviews combined with articles about Business Intelligence were
the base of information from which key-factors could be identified and
retrieved.
When the key-factors had been identified a questionnaire was formed. This
was sent by mail to a large number of decisionmakers in corporate Sweden.
Our result indicates that there is gap of knowledge between Sigma Exallon
as a technologyconsultant and their customers. It seems as Sigma Exallon
and its customers are at different stages of knowledge and development
within Business Intelligence. The dialogue between Sigma Exallon and its
customers is complicated by the fact they have different views of what
Business Intelligence can offer.
For Sigma Exallon to enhance and improve the possibilities for constructive
customerdevelopment is it vital that they find the right place to interact with
their customers and to do so in the customers’ language. A change and
development of the market- and communicationsstrategy will be necessary
to achieve this. This will most likely decrease the gap of knowledge and
increase the understanding between the parties. A development like this can
be seen as a change in the marketing mix by working with the parameters of
place and promotion.},
  author       = {Persson, Robert and Shabunim, Jelena},
  language     = {swe},
  note         = {Student Paper},
  title        = {Business Intelligence – ur kundens synvinkel},
  year         = {2006},
}