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Marknadsmöjligheter som skapas genom en lag om energideklaration av byggnader

Andersson, Malin and Phelan, Katja (2005) MIO920
Production Management
Abstract
Background The 2002 EU directive on the energy performance of buildings stipulates that
buildings must be energy certified. In order to implement the directive in
Sweden it is proposed that a law on the energy certification of buildings be
introduced on 1 January 2006. The law shall apply to all buildings where energy
is used to condition the indoor climate. However, there are a number of
exceptions, e.g. industrial sites. When buildings are constructed, sold or rented
out, an energy performance certificate shall be made available. In Sweden the
certificate will be valid for ten years. Energy certification shall be carried out by
independent energy experts. It is likely that the ÅF Group will acquire
authorisation to perform such... (More)
Background The 2002 EU directive on the energy performance of buildings stipulates that
buildings must be energy certified. In order to implement the directive in
Sweden it is proposed that a law on the energy certification of buildings be
introduced on 1 January 2006. The law shall apply to all buildings where energy
is used to condition the indoor climate. However, there are a number of
exceptions, e.g. industrial sites. When buildings are constructed, sold or rented
out, an energy performance certificate shall be made available. In Sweden the
certificate will be valid for ten years. Energy certification shall be carried out by
independent energy experts. It is likely that the ÅF Group will acquire
authorisation to perform such certification and therefore it is of interest to the
company to obtain a better understanding of this new market.
Objective The overall objective of this thesis has been to identify the market potential that
will be created by the proposed law on the energy certification of buildings. This
objective has been divided into three part-objectives: to make the market
manageable through market segmentation, to find out how property companies
view and their interest in energy certification services, and to identify priority
market segments for the ÅF Group.
Method Since the total market for the energy certification of buildings will be large and
non-homogonous market segmentation has been employed as a tool to make it
more manageable. We have chosen to make a semi-structured interview study of
property owners in order to obtain an indication of the attitude of the market
towards the energy certification of buildings. Furthermore, comparisons have
been made with the Danish energy certification system and with the current laws
applying to existing buildings in Sweden. ÅF Group activities in the energy field
have been studied through interviews with company personnel and by observing
energy inspections of buildings carried out by the ÅF Group.
Conclusions Companies may well find in the future that it is difficult to sell energy efficiency
services for buildings unless they can offer energy certification as well.
Important factors when selecting an expert to carry out an energy certification
are trust in the person performing the energy certification, the competence of
that person and his/her local knowledge. The property owners interviewed have
indicated that they will employ companies they already have experience of, on
condition that these companies are authorised to issue energy certificates. It is
therefore probable that many of the ÅF Group’s current clients will request such
services from them.
It is our opinion that the ÅF Group should give priority to all segments in the
special building category. The buildings in this category are often complex ones
and lie within the competence range and experience of the ÅF Group. The
segment comprising commercial buildings belonging to property companies that
own a number of buildings should also be a priority segment since the
installation systems in commercial buildings are usually complex. The potential
sales volume is important since each individual sales effort is costly.
Energy certification services for buildings is a new field and therefore there is
the opportunity of being an early player in this new market, which can result in a
number of positive gains. (Less)
Please use this url to cite or link to this publication:
author
Andersson, Malin and Phelan, Katja
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
other publication id
05/5237
language
Swedish
id
2006303
date added to LUP
2011-06-29 15:13:34
date last changed
2011-06-29 15:13:34
@misc{2006303,
  abstract     = {{Background The 2002 EU directive on the energy performance of buildings stipulates that
buildings must be energy certified. In order to implement the directive in
Sweden it is proposed that a law on the energy certification of buildings be
introduced on 1 January 2006. The law shall apply to all buildings where energy
is used to condition the indoor climate. However, there are a number of
exceptions, e.g. industrial sites. When buildings are constructed, sold or rented
out, an energy performance certificate shall be made available. In Sweden the
certificate will be valid for ten years. Energy certification shall be carried out by
independent energy experts. It is likely that the ÅF Group will acquire
authorisation to perform such certification and therefore it is of interest to the
company to obtain a better understanding of this new market.
Objective The overall objective of this thesis has been to identify the market potential that
will be created by the proposed law on the energy certification of buildings. This
objective has been divided into three part-objectives: to make the market
manageable through market segmentation, to find out how property companies
view and their interest in energy certification services, and to identify priority
market segments for the ÅF Group.
Method Since the total market for the energy certification of buildings will be large and
non-homogonous market segmentation has been employed as a tool to make it
more manageable. We have chosen to make a semi-structured interview study of
property owners in order to obtain an indication of the attitude of the market
towards the energy certification of buildings. Furthermore, comparisons have
been made with the Danish energy certification system and with the current laws
applying to existing buildings in Sweden. ÅF Group activities in the energy field
have been studied through interviews with company personnel and by observing
energy inspections of buildings carried out by the ÅF Group.
Conclusions Companies may well find in the future that it is difficult to sell energy efficiency
services for buildings unless they can offer energy certification as well.
Important factors when selecting an expert to carry out an energy certification
are trust in the person performing the energy certification, the competence of
that person and his/her local knowledge. The property owners interviewed have
indicated that they will employ companies they already have experience of, on
condition that these companies are authorised to issue energy certificates. It is
therefore probable that many of the ÅF Group’s current clients will request such
services from them.
It is our opinion that the ÅF Group should give priority to all segments in the
special building category. The buildings in this category are often complex ones
and lie within the competence range and experience of the ÅF Group. The
segment comprising commercial buildings belonging to property companies that
own a number of buildings should also be a priority segment since the
installation systems in commercial buildings are usually complex. The potential
sales volume is important since each individual sales effort is costly.
Energy certification services for buildings is a new field and therefore there is
the opportunity of being an early player in this new market, which can result in a
number of positive gains.}},
  author       = {{Andersson, Malin and Phelan, Katja}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Marknadsmöjligheter som skapas genom en lag om energideklaration av byggnader}},
  year         = {{2005}},
}