Marknadsetablering i Danmark -2007 skall Ownit Broadband AB etablera sig på den danska "Triple Play" marknaden
(2007) MIO920Production Management
- Abstract
- Te differences between Denmark and Sweden are bigger than one might think. Two countries have diffrent business cultures which makes it essential to recruit Denmark staff market entry.
If an establishment is to be made, it should be done so with absolute commitment. Hence, a branch in Copenhagen should be opened so complete focus can be put on immediate market.
Once there, we recommend cooperation with DONG Energy, to reach the prvate sector, and GlobalConnect, to reach the business sector, ifprofitable contracts ca be signed with these companies
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2006855
- author
- Brobäck, Johan and Lundström, Richard
- supervisor
- organization
- course
- MIO920
- year
- 2007
- type
- M1 - University Diploma
- subject
- keywords
- Owinit Broadband AB, optical fibre, market analysis, international market entry, hyper competition, Copenhagen, Broadband
- report number
- 07/5263
- language
- Swedish
- id
- 2006855
- date added to LUP
- 2011-06-29 16:17:35
- date last changed
- 2015-09-06 14:25:19
@misc{2006855, abstract = {{Te differences between Denmark and Sweden are bigger than one might think. Two countries have diffrent business cultures which makes it essential to recruit Denmark staff market entry. If an establishment is to be made, it should be done so with absolute commitment. Hence, a branch in Copenhagen should be opened so complete focus can be put on immediate market. Once there, we recommend cooperation with DONG Energy, to reach the prvate sector, and GlobalConnect, to reach the business sector, ifprofitable contracts ca be signed with these companies}}, author = {{Brobäck, Johan and Lundström, Richard}}, language = {{swe}}, note = {{Student Paper}}, title = {{Marknadsetablering i Danmark -2007 skall Ownit Broadband AB etablera sig på den danska "Triple Play" marknaden}}, year = {{2007}}, }