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Ethical consumer in a globalized world: challenges for the individual's identity. A study on ethical consumers in Lund and Malmö.

Kell, Elena LU (2012) SIMT10 20112
Master of Science in Global Studies
Graduate School
Department of Sociology
Abstract
This thesis discusses ethical consumption with a focus on individual’s identity, the notion of reflexivity and the importance of information in being an ethical consumer in a globalized world. The concepts of reflexivity, habitus, self- and social identities are reviewed. Using hermeneutic approach to analysis of in-depth semi-structured interviews of individuals who identify themselves as ethical consumers, the author comes to some concluding remarks. In terms of ethical consumption, reflexivity should be perceived broader than concepts of Giddens and Bourdieu suggest, rather a merger of those concepts can be more beneficial. In a small sample of participants, reflexivity in terms of ethical consumption can be seen as an important element... (More)
This thesis discusses ethical consumption with a focus on individual’s identity, the notion of reflexivity and the importance of information in being an ethical consumer in a globalized world. The concepts of reflexivity, habitus, self- and social identities are reviewed. Using hermeneutic approach to analysis of in-depth semi-structured interviews of individuals who identify themselves as ethical consumers, the author comes to some concluding remarks. In terms of ethical consumption, reflexivity should be perceived broader than concepts of Giddens and Bourdieu suggest, rather a merger of those concepts can be more beneficial. In a small sample of participants, reflexivity in terms of ethical consumption can be seen as an important element of the habitus. (Less)
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author
Kell, Elena LU
supervisor
organization
course
SIMT10 20112
year
type
H2 - Master's Degree (Two Years)
subject
keywords
reflexivity, ethical consumption, habitus, Bourdieu, Giddens, globalization.
language
English
id
2276894
date added to LUP
2012-01-23 11:22:02
date last changed
2014-06-10 14:11:05
@misc{2276894,
  abstract     = {This thesis discusses ethical consumption with a focus on individual’s identity, the notion of reflexivity and the importance of information in being an ethical consumer in a globalized world. The concepts of reflexivity, habitus, self- and social identities are reviewed. Using hermeneutic approach to analysis of in-depth semi-structured interviews of individuals who identify themselves as ethical consumers, the author comes to some concluding remarks. In terms of ethical consumption, reflexivity should be perceived broader than concepts of Giddens and Bourdieu suggest, rather a merger of those concepts can be more beneficial. In a small sample of participants, reflexivity in terms of ethical consumption can be seen as an important element of the habitus.},
  author       = {Kell, Elena},
  keyword      = {reflexivity,ethical consumption,habitus,Bourdieu,Giddens,globalization.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Ethical consumer in a globalized world: challenges for the individual's identity. A study on ethical consumers in Lund and Malmö.},
  year         = {2012},
}