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Corporate Sustainability Communications - Legitimation through co-creation and impression management

Zheng, Yumai (2012)
Department of Strategic Communication
Abstract
Corporate sustainability is concerned with environmental, social and economic efforts in an organisation’s performance. Legitimacy is a central theme in corporate sustainability communications and this can be acquired through co-creation and impression management strategies. The maintenance of stakeholder dialogue and relations is highly recommended and should be managed by the public relations department/ professional.
Please use this url to cite or link to this publication:
author
Zheng, Yumai
supervisor
organization
year
type
H2 - Master's Degree (Two Years)
subject
keywords
corporate sustainability communications, sustainability, public relations, relationship, dialogue, reputation, legitimacy, communication experts, getinge infection control
language
English
id
2339645
alternative location
http://portal.ch.lu.se/Campus.NET/Services/Publication/Export.aspx?id=1888&type=doc
date added to LUP
2012-05-09
date last changed
2014-09-04 08:36:25
@misc{2339645,
  abstract     = {Corporate sustainability is concerned with environmental, social and economic efforts in an organisation’s performance. Legitimacy is a central theme in corporate sustainability communications and this can be acquired through co-creation and impression management strategies. The maintenance of stakeholder dialogue and relations is highly recommended and should be managed by the public relations department/ professional.},
  author       = {Zheng, Yumai},
  keyword      = {corporate sustainability communications,sustainability,public relations,relationship,dialogue,reputation,legitimacy,communication experts,getinge infection control},
  language     = {eng},
  note         = {Student Paper},
  title        = {Corporate Sustainability Communications - Legitimation through co-creation and impression management},
  year         = {2012},
}