Corporate Sustainability Communications - Legitimation through co-creation and impression management
(2012)Department of Strategic Communication
- Abstract
- Corporate sustainability is concerned with environmental, social and economic efforts in an organisation’s performance. Legitimacy is a central theme in corporate sustainability communications and this can be acquired through co-creation and impression management strategies. The maintenance of stakeholder dialogue and relations is highly recommended and should be managed by the public relations department/ professional.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2339645
- author
- Zheng, Yumai
- supervisor
- organization
- year
- 2012
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- corporate sustainability communications, sustainability, public relations, relationship, dialogue, reputation, legitimacy, communication experts, getinge infection control
- language
- English
- id
- 2339645
- date added to LUP
- 2012-05-09 00:00:00
- date last changed
- 2018-10-18 10:20:15
@misc{2339645,
abstract = {{Corporate sustainability is concerned with environmental, social and economic efforts in an organisation’s performance. Legitimacy is a central theme in corporate sustainability communications and this can be acquired through co-creation and impression management strategies. The maintenance of stakeholder dialogue and relations is highly recommended and should be managed by the public relations department/ professional.}},
author = {{Zheng, Yumai}},
language = {{eng}},
note = {{Student Paper}},
title = {{Corporate Sustainability Communications - Legitimation through co-creation and impression management}},
year = {{2012}},
}