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Value Chain Services - Developing the next competitive edge within the packaging industry

White, Christoffer LU and Leonardsson, Simon LU (2012) MTT920 20112
Packaging Logistics
Abstract
Manufacturing firms have a hard time competing with goods only. It is considered that everyone can produce and therefore the competition is solely based on cost. The solution is to increase the value of the offer. Services show great potential in increasing customer value. In addition services are harder to copy and can generate constant stream of income (through contracts). The packaging industry is no different than other manufacturing industries, the competition is increased and prices are forced down. Services within the Supply chain (Value chain) are becoming more important and can create competitive advantage.
Purpose: The purpose of this thesis is to identify existing value chain services, service needs, and service demands in the... (More)
Manufacturing firms have a hard time competing with goods only. It is considered that everyone can produce and therefore the competition is solely based on cost. The solution is to increase the value of the offer. Services show great potential in increasing customer value. In addition services are harder to copy and can generate constant stream of income (through contracts). The packaging industry is no different than other manufacturing industries, the competition is increased and prices are forced down. Services within the Supply chain (Value chain) are becoming more important and can create competitive advantage.
Purpose: The purpose of this thesis is to identify existing value chain services, service needs, and service demands in the field of logistics and distribution. The purpose is also to propose relevant prerequisites and factors for an actor in the packaging industry aiming to develop services within the packaging industry.
Method: An abductive research approach is used in this master thesis. This approach enables a flexible research between empirical and theoretical studies. The main approach is of a qualitative character where a case study has been conducted at a company in the packaging industry, with semi structured interviews as main source of empirical information.
Conclusion: The value chain services, service needs and service demands identified by the case company centrally and on respective market are compiled. In conclusion it can be stated that the current service offer in the central organisation does not correspond completely with what the market companies actually offer their customers. Different terms are used to describe the same services in different parts of the organisation which obstruct communication. In order to suggest
II
relevant prerequisites for service development a prerequisite framework is created. The framework summarises theory, empirics, and analysis on the subject of prerequisites for service development in the packaging industry. The framework is divided into five steps: Identify and Understand, Categorise, Create and experience, Package and establish, and Update. (Less)
Please use this url to cite or link to this publication:
author
White, Christoffer LU and Leonardsson, Simon LU
supervisor
organization
alternative title
Tjänster i värdekedjan – Framtagning av nästa konkurrensfördel inom förpackningslogistik
course
MTT920 20112
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Packaging industry, service, service development, competitive advantage, Packaging Logistics
other publication id
ISRN 11/5095
language
English
id
2369421
date added to LUP
2012-10-10 13:42:00
date last changed
2012-10-10 13:42:00
@misc{2369421,
  abstract     = {Manufacturing firms have a hard time competing with goods only. It is considered that everyone can produce and therefore the competition is solely based on cost. The solution is to increase the value of the offer. Services show great potential in increasing customer value. In addition services are harder to copy and can generate constant stream of income (through contracts). The packaging industry is no different than other manufacturing industries, the competition is increased and prices are forced down. Services within the Supply chain (Value chain) are becoming more important and can create competitive advantage.
Purpose: The purpose of this thesis is to identify existing value chain services, service needs, and service demands in the field of logistics and distribution. The purpose is also to propose relevant prerequisites and factors for an actor in the packaging industry aiming to develop services within the packaging industry.
Method: An abductive research approach is used in this master thesis. This approach enables a flexible research between empirical and theoretical studies. The main approach is of a qualitative character where a case study has been conducted at a company in the packaging industry, with semi structured interviews as main source of empirical information.
Conclusion: The value chain services, service needs and service demands identified by the case company centrally and on respective market are compiled. In conclusion it can be stated that the current service offer in the central organisation does not correspond completely with what the market companies actually offer their customers. Different terms are used to describe the same services in different parts of the organisation which obstruct communication. In order to suggest
II
relevant prerequisites for service development a prerequisite framework is created. The framework summarises theory, empirics, and analysis on the subject of prerequisites for service development in the packaging industry. The framework is divided into five steps: Identify and Understand, Categorise, Create and experience, Package and establish, and Update.},
  author       = {White, Christoffer and Leonardsson, Simon},
  keyword      = {Packaging industry,service,service development,competitive advantage,Packaging Logistics},
  language     = {eng},
  note         = {Student Paper},
  title        = {Value Chain Services - Developing the next competitive edge within the packaging industry},
  year         = {2012},
}