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Innovation för den moderna mannen

Andersson, Gustav (2009) MMK920 20091
Product Development
Abstract
Purpose: The goal is to see what an innovation process can make for a package
and learn to ron a development project with multiple stakeholders.

Theory: The theory chapter strives to provide a picture of how the package
works. What factoTs are important and what more a package can offer than just
protection for the product? Describe how an innovation process can help a
development process and explain the link between design and innovation.

Method: Use a creative innovation process to find solutions that create added
values to the consumer and the company.

Implementation: Description ofhow the practical process has been completed.

Conclusions: The fact that I had a creative process that drove my project was
very exciting... (More)
Purpose: The goal is to see what an innovation process can make for a package
and learn to ron a development project with multiple stakeholders.

Theory: The theory chapter strives to provide a picture of how the package
works. What factoTs are important and what more a package can offer than just
protection for the product? Describe how an innovation process can help a
development process and explain the link between design and innovation.

Method: Use a creative innovation process to find solutions that create added
values to the consumer and the company.

Implementation: Description ofhow the practical process has been completed.

Conclusions: The fact that I had a creative process that drove my project was
very exciting and instroctive, not knowing what the result would be in the end.
When I realized that it was necessary, and dared to open up issues, it has been an
important facto r not to be guided in the work and to find the more unexpected
solutions. As the company has been involved in the process and opted for the
different directions on the concept tracks that I have presented, I have learned a
lot about how a project is ron and the difficulties that may arise. In conclusion,
very much is about being able to communicate their ideas to the recipient and that
its concept is based on the consumer needs, the process is consumer-driven and
not just production-driven, as it of ten is in large production companies. But
perhaps the most important conc1usion of a development package is that a
company has much to gain by developing the product and packaging
simultaneously. At last is to take advantage of the opportunity to let the
experience of the product be reinforced by the packa ge, finding a natural and
strong link between those two. (Less)
Please use this url to cite or link to this publication:
author
Andersson, Gustav
supervisor
organization
course
MMK920 20091
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Development processes, innovation, packaging development, ecommerce, design
other publication id
ISRN LUTMDNlfMKT-09/5349-SE
language
Swedish
id
2607691
date added to LUP
2012-05-31 14:18:22
date last changed
2014-06-18 10:17:41
@misc{2607691,
  abstract     = {Purpose: The goal is to see what an innovation process can make for a package
and learn to ron a development project with multiple stakeholders.

Theory: The theory chapter strives to provide a picture of how the package
works. What factoTs are important and what more a package can offer than just
protection for the product? Describe how an innovation process can help a
development process and explain the link between design and innovation.

Method: Use a creative innovation process to find solutions that create added
values to the consumer and the company.

Implementation: Description ofhow the practical process has been completed.

Conclusions: The fact that I had a creative process that drove my project was
very exciting and instroctive, not knowing what the result would be in the end.
When I realized that it was necessary, and dared to open up issues, it has been an
important facto r not to be guided in the work and to find the more unexpected
solutions. As the company has been involved in the process and opted for the
different directions on the concept tracks that I have presented, I have learned a
lot about how a project is ron and the difficulties that may arise. In conclusion,
very much is about being able to communicate their ideas to the recipient and that
its concept is based on the consumer needs, the process is consumer-driven and
not just production-driven, as it of ten is in large production companies. But
perhaps the most important conc1usion of a development package is that a
company has much to gain by developing the product and packaging
simultaneously. At last is to take advantage of the opportunity to let the
experience of the product be reinforced by the packa ge, finding a natural and
strong link between those two.},
  author       = {Andersson, Gustav},
  keyword      = {Development processes,innovation,packaging development,ecommerce,design},
  language     = {swe},
  note         = {Student Paper},
  title        = {Innovation för den moderna mannen},
  year         = {2009},
}