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Möjligheter för utveckling av konceptboende för 55+

Baggens, Anna and Bengtsson, Charlotte (2008) In TVBP VBE820 20081
Civil Engineering
Construction Management
Abstract
The older people of tomorrow, today in an age between 50 and 64 years, are a key group at the Swedish housing market. This group are soon becoming one fifth of the Swedish population and the share of retired are going to increase with 22 percent (374 000 persons) among a ten-year period. Their choice of dwelling for the future will have great effects on the housing market. For the older caseload there are many options to choose between when they want to change their dwelling. Many chose to stay in their house while others move to a more compliant living, eventually as a concept living for 55+. The core in a senior housing is safety and comfort close to service and communications. A concept living has particular target audience who through... (More)
The older people of tomorrow, today in an age between 50 and 64 years, are a key group at the Swedish housing market. This group are soon becoming one fifth of the Swedish population and the share of retired are going to increase with 22 percent (374 000 persons) among a ten-year period. Their choice of dwelling for the future will have great effects on the housing market. For the older caseload there are many options to choose between when they want to change their dwelling. Many chose to stay in their house while others move to a more compliant living, eventually as a concept living for 55+. The core in a senior housing is safety and comfort close to service and communications. A concept living has particular target audience who through the concept gets an added value through their living. A development tendency in Sweden is that the senior housing gets more related to service and caring. In this master thesis three areas situated in three Swedish cities are studied; Växjö, Åkersberga and Malmö. The areas are different developed but are all possible areas for establishment of a concept living for people in the age of 55+. A survey consisting of 600 questionnaires has been done to study the demand for concept living, which services that are requested and how the willingness to pay for the services looks.
Almost half of the respondents would like to move in the same area where they live today when they are going to change living for the future. A lot of the respondents thought it was important that their future living was close to the city centre with good communication opportunities and close to service. That the house was close to water, nature and culture was also important. It was very important to have their own balcony and 65 percent of the respondents can imagine moving to a concept living. The age when they would like to move to a concept living is when they are older than75 year according to one fourth of the respondents. Only one twentieth would like to move when they are 50-65 years. The prime reason to move to a concept living is the opportunity to have access to service in simple way. By introducing a new concept it’s very important to attract a particular target audience to success. A concept living for 55+ has a target audience that is heterogeneous with different background, income and interests. A target audience requests a concept living because it will give hem an added value. Added value proceeds when the concept living gives them something that they are missing today. One way of achieving added value is when the dwelling is situated in an area, which pleases the resident. Domestic services is one kind of services which can be attached to a concept living which also many of the respondents seek by their living. The monthly charge may not be too high to attract older people to move. No one would like to pay most of his or her income for the dwelling. The optimal age to move is when you are healthy and vital but according to the survey the respondents are most interest to move when they are older than 70 year. If a concept living would like to attract people in an age of 55 years they have to focus at the target audience. If a real property company would like to earn money by selling services they need to focus on the people who were born in the 1940. They are easy moving and not so tied to the place where they live today. Besides they would like to indulge the best of life. They would like to travel and not clean or trim the green.
The beginning of a recession, where Sweden is during autumn 2008, affects the opportunities to establish a concept living. The qualification to manage to sell a concept living is that the buyers have a capital to invest. To make a diverged housing stock and make it possible for everyone to live in a concept living it is necessary that all type of ownership exists. Regardless of the type of ownership that the concept living builds so that the concept can change to make it sustainable during a long term. (Less)
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author
Baggens, Anna and Bengtsson, Charlotte
supervisor
organization
course
VBE820 20081
year
type
H3 - Professional qualifications (4 Years - )
subject
publication/series
TVBP
report number
TVBP-5376
language
Swedish
id
3305680
date added to LUP
2013-01-08 09:59:54
date last changed
2013-01-08 09:59:54
@misc{3305680,
  abstract     = {The older people of tomorrow, today in an age between 50 and 64 years, are a key group at the Swedish housing market. This group are soon becoming one fifth of the Swedish population and the share of retired are going to increase with 22 percent (374 000 persons) among a ten-year period. Their choice of dwelling for the future will have great effects on the housing market. For the older caseload there are many options to choose between when they want to change their dwelling. Many chose to stay in their house while others move to a more compliant living, eventually as a concept living for 55+. The core in a senior housing is safety and comfort close to service and communications. A concept living has particular target audience who through the concept gets an added value through their living. A development tendency in Sweden is that the senior housing gets more related to service and caring. In this master thesis three areas situated in three Swedish cities are studied; Växjö, Åkersberga and Malmö. The areas are different developed but are all possible areas for establishment of a concept living for people in the age of 55+. A survey consisting of 600 questionnaires has been done to study the demand for concept living, which services that are requested and how the willingness to pay for the services looks.
Almost half of the respondents would like to move in the same area where they live today when they are going to change living for the future. A lot of the respondents thought it was important that their future living was close to the city centre with good communication opportunities and close to service. That the house was close to water, nature and culture was also important. It was very important to have their own balcony and 65 percent of the respondents can imagine moving to a concept living. The age when they would like to move to a concept living is when they are older than75 year according to one fourth of the respondents. Only one twentieth would like to move when they are 50-65 years. The prime reason to move to a concept living is the opportunity to have access to service in simple way. By introducing a new concept it’s very important to attract a particular target audience to success. A concept living for 55+ has a target audience that is heterogeneous with different background, income and interests. A target audience requests a concept living because it will give hem an added value. Added value proceeds when the concept living gives them something that they are missing today. One way of achieving added value is when the dwelling is situated in an area, which pleases the resident. Domestic services is one kind of services which can be attached to a concept living which also many of the respondents seek by their living. The monthly charge may not be too high to attract older people to move. No one would like to pay most of his or her income for the dwelling. The optimal age to move is when you are healthy and vital but according to the survey the respondents are most interest to move when they are older than 70 year. If a concept living would like to attract people in an age of 55 years they have to focus at the target audience. If a real property company would like to earn money by selling services they need to focus on the people who were born in the 1940. They are easy moving and not so tied to the place where they live today. Besides they would like to indulge the best of life. They would like to travel and not clean or trim the green.
The beginning of a recession, where Sweden is during autumn 2008, affects the opportunities to establish a concept living. The qualification to manage to sell a concept living is that the buyers have a capital to invest. To make a diverged housing stock and make it possible for everyone to live in a concept living it is necessary that all type of ownership exists. Regardless of the type of ownership that the concept living builds so that the concept can change to make it sustainable during a long term.},
  author       = {Baggens, Anna and Bengtsson, Charlotte},
  language     = {swe},
  note         = {Student Paper},
  series       = {TVBP},
  title        = {Möjligheter för utveckling av konceptboende för 55+},
  year         = {2008},
}