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Fairtrade - Konsumentens betalningsvilja för Fairtrade-certifierade varor på den svenska marknaden

Christiansen, Malin LU (2013) NEKH01 20122
Department of Economics
Abstract
More and more consumers are demanding products that are considered fair and ethical. The Swedish market for these products is growing every year. The requirements of Fairtrade labeled goods often means a higher price in stores than the corresponding conventional products. The quest of this essay is to investigate the willingness-to-pay for goods that are considered ethical and fair, with Fairtrade as its primary target.
By conducting a survey, the willingness to pay among Swedish consumers was investigated and considered in relation to the price premium that Fairtrade labeled goods holds in store. Previous studies have been used to compare the results of the questionnaire in this study with previous results. The analysis was made using... (More)
More and more consumers are demanding products that are considered fair and ethical. The Swedish market for these products is growing every year. The requirements of Fairtrade labeled goods often means a higher price in stores than the corresponding conventional products. The quest of this essay is to investigate the willingness-to-pay for goods that are considered ethical and fair, with Fairtrade as its primary target.
By conducting a survey, the willingness to pay among Swedish consumers was investigated and considered in relation to the price premium that Fairtrade labeled goods holds in store. Previous studies have been used to compare the results of the questionnaire in this study with previous results. The analysis was made using frequency tables, crosstabs and Chi-square test.
The results shows that many consumers are willing to pay a price premium for products that are considered fair. When compared to the actual price premium that Fairtrade labeled goods holds, the results conclude that only a small portion of the sample is willing to pay the actual price premium. The majority of respondents are not willing to pay the real price premium that Fairtrade labeled goods holds. This may be one of the explanations for the Fairtrade market often does not hold more than 1% of the market. (Less)
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author
Christiansen, Malin LU
supervisor
organization
course
NEKH01 20122
year
type
M2 - Bachelor Degree
subject
keywords
Fairtrade, Betalningsvilja, Willingness-to-pay, Handel, Trade, Internationell ekonomi, International economics, Konsumtionsteori, Consumption Theory
language
Swedish
id
3411128
date added to LUP
2013-02-26 08:50:46
date last changed
2013-02-26 08:50:46
@misc{3411128,
  abstract     = {More and more consumers are demanding products that are considered fair and ethical. The Swedish market for these products is growing every year. The requirements of Fairtrade labeled goods often means a higher price in stores than the corresponding conventional products. The quest of this essay is to investigate the willingness-to-pay for goods that are considered ethical and fair, with Fairtrade as its primary target.
By conducting a survey, the willingness to pay among Swedish consumers was investigated and considered in relation to the price premium that Fairtrade labeled goods holds in store. Previous studies have been used to compare the results of the questionnaire in this study with previous results. The analysis was made using frequency tables, crosstabs and Chi-square test.
The results shows that many consumers are willing to pay a price premium for products that are considered fair. When compared to the actual price premium that Fairtrade labeled goods holds, the results conclude that only a small portion of the sample is willing to pay the actual price premium. The majority of respondents are not willing to pay the real price premium that Fairtrade labeled goods holds. This may be one of the explanations for the Fairtrade market often does not hold more than 1% of the market.},
  author       = {Christiansen, Malin},
  keyword      = {Fairtrade,Betalningsvilja,Willingness-to-pay,Handel,Trade,Internationell ekonomi,International economics,Konsumtionsteori,Consumption Theory},
  language     = {swe},
  note         = {Student Paper},
  title        = {Fairtrade - Konsumentens betalningsvilja för Fairtrade-certifierade varor på den svenska marknaden},
  year         = {2013},
}