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Old Methods, New Means: Persuasive Technology in a Social Platform

Duzic, Armela LU and Persson, Anna (2013) INFM03 20122
Department of Informatics
Abstract
Persuasive Technology, technology that is designed to change users’ attitudes or behaviors, has been exercised for a long time. Designing a technology that can change users’ attitudes or behaviors is a process that needs to be carefully thought through. Captology makes this process easier by defining the most important factors that technology needs to contain in order to be classified as Persuasive Technology. Echo It is the object of study, which is used as a particular example to test our theories. The most significant theory is a framework called “the Functional Triad”, a framework which is helping developers to identify what role a technology plays. Being aware of the role is important. However, for a technology to fully persuade its... (More)
Persuasive Technology, technology that is designed to change users’ attitudes or behaviors, has been exercised for a long time. Designing a technology that can change users’ attitudes or behaviors is a process that needs to be carefully thought through. Captology makes this process easier by defining the most important factors that technology needs to contain in order to be classified as Persuasive Technology. Echo It is the object of study, which is used as a particular example to test our theories. The most significant theory is a framework called “the Functional Triad”, a framework which is helping developers to identify what role a technology plays. Being aware of the role is important. However, for a technology to fully persuade its users, it is also important that it contains accurate information and has an appearance that attracts users. The purpose of this thesis is to establish
guidelines for how Persuasive Technology should be designed in order to reach the target goal of helping users to change a behavior. The knowledge contribution is the guidelines which can be used by designers and developers and help them design and evaluate Persuasive Technology. (Less)
Please use this url to cite or link to this publication:
author
Duzic, Armela LU and Persson, Anna
supervisor
organization
course
INFM03 20122
year
type
H1 - Master's Degree (One Year)
subject
keywords
support aspects, the Functional Triad, Persuasive Technology, credibility, behavioral change, guidelines, human-computer interaction (HCI)
report number
INF13-005
language
English
id
3516019
date added to LUP
2013-03-07 11:23:40
date last changed
2013-03-07 11:23:40
@misc{3516019,
  abstract     = {Persuasive Technology, technology that is designed to change users’ attitudes or behaviors, has been exercised for a long time. Designing a technology that can change users’ attitudes or behaviors is a process that needs to be carefully thought through. Captology makes this process easier by defining the most important factors that technology needs to contain in order to be classified as Persuasive Technology. Echo It is the object of study, which is used as a particular example to test our theories. The most significant theory is a framework called “the Functional Triad”, a framework which is helping developers to identify what role a technology plays. Being aware of the role is important. However, for a technology to fully persuade its users, it is also important that it contains accurate information and has an appearance that attracts users. The purpose of this thesis is to establish
guidelines for how Persuasive Technology should be designed in order to reach the target goal of helping users to change a behavior. The knowledge contribution is the guidelines which can be used by designers and developers and help them design and evaluate Persuasive Technology.},
  author       = {Duzic, Armela and Persson, Anna},
  keyword      = {support aspects,the Functional Triad,Persuasive Technology,credibility,behavioral change,guidelines,human-computer interaction (HCI)},
  language     = {eng},
  note         = {Student Paper},
  title        = {Old Methods, New Means: Persuasive Technology in a Social Platform},
  year         = {2013},
}