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Tar EVRYone en kaffe med teknologin?

Sandén, Jessica LU and Petersson, Sandra LU (2013) SKOK01 20131
Department of Strategic Communication
Abstract
In the past years, Information- and Communication Technologies have expanded, and many organizations are following the growing trend of embracing new technological innovations. This has resulted in the digital world becoming increasingly important, yet problematic for organizations' communications. We have chosen to focus the study on the outcome of the fusion of social media and the traditional intranet, in other words the social intranet. Organizations can use social intranets as an internal communications channel. The study explores and creates a deeper understanding of employee communication, the social intranet and its function as an internal communications channel. A qualitative approach has been chosen as the method of gathering... (More)
In the past years, Information- and Communication Technologies have expanded, and many organizations are following the growing trend of embracing new technological innovations. This has resulted in the digital world becoming increasingly important, yet problematic for organizations' communications. We have chosen to focus the study on the outcome of the fusion of social media and the traditional intranet, in other words the social intranet. Organizations can use social intranets as an internal communications channel. The study explores and creates a deeper understanding of employee communication, the social intranet and its function as an internal communications channel. A qualitative approach has been chosen as the method of gathering data. Empirical data was collected through semi-structured interviews, based on 13 employees from the company EVRY. The study has been limited to EVRY’s two companies EVRY One and EVRY One Graphics. The theoretical framework of the study consists of the theory of Communities of Practise, of "Sociomateriality" and of The Technology Acceptance Model. These theories deal with informal communication, relationships and attitudes towards technology. In the study we present problems, and the limitations associated with social intranets. Our conclusion is that the social intranet can serve as part of an organization’s communications channels. However, in order for it to function properly within the organization, employees' attitudes towards, and relationship with the social intranet, are important aspects for the organization to consider, as these factors indirectly affect internal communications. One aspect that affects the internal communication and the ability to exchange knowledge is internal competition within EVRY. In addition, the social intranet is not a universal solution for organizations’ internal communications as it, in a way, breaks up the natural conversations that take place face-to-face between co-workers. Rather, it should be seen as a complement to other informal communication efforts. (Less)
Abstract (Swedish)
Informations- och kommunikationsteknologin har expanderat och många organisationer har hakat på trenden med att anamma nya teknologiska innovationer. Det har resulterat i att den digitala världen blivit alltmer viktig, men samtidigt problematisk för organisationers kommunikation. Vi har valt att rikta studien mot resultatet av fusionen mellan sociala medier och traditionella intranät, det vill säga det sociala intranätet, vilket organisationer kan använda som en intern kommunikationskanal. En kvalitativ ansats har tillämpats då studien undersöker och skapar en djupare förståelse om medarbetares kommunikation samt sociala intranät och dess funktion som intern kommunikationskanal. Det empiriska materialet har samlats in genom... (More)
Informations- och kommunikationsteknologin har expanderat och många organisationer har hakat på trenden med att anamma nya teknologiska innovationer. Det har resulterat i att den digitala världen blivit alltmer viktig, men samtidigt problematisk för organisationers kommunikation. Vi har valt att rikta studien mot resultatet av fusionen mellan sociala medier och traditionella intranät, det vill säga det sociala intranätet, vilket organisationer kan använda som en intern kommunikationskanal. En kvalitativ ansats har tillämpats då studien undersöker och skapar en djupare förståelse om medarbetares kommunikation samt sociala intranät och dess funktion som intern kommunikationskanal. Det empiriska materialet har samlats in genom semistrukturerade kvalitativa intervjuer och baseras på 13 medarbetare från fallföretaget EVRY. Studiens teoretiska ramverk består av praktikergemenskapsteorin, “sociomateriality” och “the technology acceptance model”, vilka behandlar informell kommunikation samt relationer och attityder gentemot teknologi. Studiens resultat visar att medarbetares attityd mot och relation med sociala intranät är viktiga aspekter för organisationer att ta hänsyn till, då det indirekt påverkar den interna kommunikationen. Problematik och begränsningar med sociala intranät presenteras. Resultatet visar att det sociala intranätet fungerar som en kommunikationskanal för informell kommunikation. Dock påverkar exempelvis intern konkurrens medarbetarnas möjlighet till utbyte av kunskap, via det sociala intranätet, inom EVRY-koncernen. Därmed är det inte en universal lösning för hela organisationens informella kommunikation, då det sociala intranätet endast fungerar som ett komplement och på sätt och vis bryter mot det naturliga samtalet som sker informellt ansikte-mot-ansikte. (Less)
Please use this url to cite or link to this publication:
author
Sandén, Jessica LU and Petersson, Sandra LU
supervisor
organization
alternative title
Does EVRYone take a cup of coffee with technology? Betydelsen av informell kommunikation via sociala intranät - En fallstudie om EVRY
course
SKOK01 20131
year
type
M2 - Bachelor Degree
subject
keywords
sociala intranät, Enterprise 2.0, web 2.0, sociala medier, internkommunikation, organisationskommunikation, medarbetare, EVRY, EVRY One, EVRY Graphics, kommunikation, informell kommunikation, interaktion, utbyte av kunskap, kunskapsutbyte, intern konkurrens, sociomateriality, praktikergemenskaper, attityder, communication technology, the technology acceptance model
language
Swedish
id
3809565
date added to LUP
2013-06-13 11:22:39
date last changed
2014-09-04 08:36:23
@misc{3809565,
  abstract     = {In the past years, Information- and Communication Technologies have expanded, and many organizations are following the growing trend of embracing new technological innovations. This has resulted in the digital world becoming increasingly important, yet problematic for organizations' communications. We have chosen to focus the study on the outcome of the fusion of social media and the traditional intranet, in other words the social intranet. Organizations can use social intranets as an internal communications channel. The study explores and creates a deeper understanding of employee communication, the social intranet and its function as an internal communications channel. A qualitative approach has been chosen as the method of gathering data. Empirical data was collected through semi-structured interviews, based on 13 employees from the company EVRY. The study has been limited to EVRY’s two companies EVRY One and EVRY One Graphics. The theoretical framework of the study consists of the theory of Communities of Practise, of "Sociomateriality" and of The Technology Acceptance Model. These theories deal with informal communication, relationships and attitudes towards technology. In the study we present problems, and the limitations associated with social intranets. Our conclusion is that the social intranet can serve as part of an organization’s communications channels. However, in order for it to function properly within the organization, employees' attitudes towards, and relationship with the social intranet, are important aspects for the organization to consider, as these factors indirectly affect internal communications. One aspect that affects the internal communication and the ability to exchange knowledge is internal competition within EVRY. In addition, the social intranet is not a universal solution for organizations’ internal communications as it, in a way, breaks up the natural conversations that take place face-to-face between co-workers. Rather, it should be seen as a complement to other informal communication efforts.},
  author       = {Sandén, Jessica and Petersson, Sandra},
  keyword      = {sociala intranät,Enterprise 2.0,web 2.0,sociala medier,internkommunikation,organisationskommunikation,medarbetare,EVRY,EVRY One,EVRY Graphics,kommunikation,informell kommunikation,interaktion,utbyte av kunskap,kunskapsutbyte,intern konkurrens,sociomateriality,praktikergemenskaper,attityder,communication technology,the technology acceptance model},
  language     = {swe},
  note         = {Student Paper},
  title        = {Tar EVRYone en kaffe med teknologin?},
  year         = {2013},
}