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Framställningen av män och kvinnor i media - En analys av tidskrifterna King och Solo

Larsson, Anna LU (2013) SOPA63 20131
School of Social Work
Abstract
Men and women in media - an analysis of the magazines King och Solo

The purpose of the study was to analyze how men and women are portrayed in media. Specifically how the magazine King portrays men and how the magazine Solo portrays women. The similarities and differences have been identified and analyzed. To be able to compare the two magazines they have been analyzed through text analysis and discourse analysis of different articles. Five different issues of each of the magazines were chosen and analyzed through an analysis schedule, which contained eleven different topics. The initial eleven topics were then divided into four major themes. The four themes were; career, appearance, consumption and finally relationship and family. The... (More)
Men and women in media - an analysis of the magazines King och Solo

The purpose of the study was to analyze how men and women are portrayed in media. Specifically how the magazine King portrays men and how the magazine Solo portrays women. The similarities and differences have been identified and analyzed. To be able to compare the two magazines they have been analyzed through text analysis and discourse analysis of different articles. Five different issues of each of the magazines were chosen and analyzed through an analysis schedule, which contained eleven different topics. The initial eleven topics were then divided into four major themes. The four themes were; career, appearance, consumption and finally relationship and family. The articles were analyzed by using the theory about gender, the gender system and the gender contract.
All the themes analyzed in this study were present both in articles regarding men and in articles regarding women, but men and women were portrayed differently in the different articles. The theme, which had the least differences between men and women, was appearance. Both men and women were objectified in the different articles. When men were portrayed in King the focus was mainly on career and work and when women were portrayed in Solo the focus was on fashion, beauty and appearance. The conclusion of the study was that there are both similarities and differences on how men and women are portrayed in King and Solo. By utilizing the gender contract it is possible to negotiate the rolls of men and women and what falls under the category of masculine and feminine. Another conclusion was that the norm in media, King and Solo, is still to view the man as the stronger of the two genders and the woman as a housewife and inferior to the man. Combining these results with prior research shows that the norm has been unaltered during the last ten to fifteen years. (Less)
Please use this url to cite or link to this publication:
author
Larsson, Anna LU
supervisor
organization
course
SOPA63 20131
year
type
M2 - Bachelor Degree
subject
keywords
media, career, women, men, gender, appearance, consumption, relationships and family
language
Swedish
additional info
Examiner: Hans-Edvard Roos
id
3809651
date added to LUP
2013-06-11 08:28:34
date last changed
2013-06-11 08:28:34
@misc{3809651,
  abstract     = {Men and women in media - an analysis of the magazines King och Solo

The purpose of the study was to analyze how men and women are portrayed in media. Specifically how the magazine King portrays men and how the magazine Solo portrays women. The similarities and differences have been identified and analyzed. To be able to compare the two magazines they have been analyzed through text analysis and discourse analysis of different articles. Five different issues of each of the magazines were chosen and analyzed through an analysis schedule, which contained eleven different topics. The initial eleven topics were then divided into four major themes. The four themes were; career, appearance, consumption and finally relationship and family. The articles were analyzed by using the theory about gender, the gender system and the gender contract.
All the themes analyzed in this study were present both in articles regarding men and in articles regarding women, but men and women were portrayed differently in the different articles. The theme, which had the least differences between men and women, was appearance. Both men and women were objectified in the different articles. When men were portrayed in King the focus was mainly on career and work and when women were portrayed in Solo the focus was on fashion, beauty and appearance. The conclusion of the study was that there are both similarities and differences on how men and women are portrayed in King and Solo. By utilizing the gender contract it is possible to negotiate the rolls of men and women and what falls under the category of masculine and feminine. Another conclusion was that the norm in media, King and Solo, is still to view the man as the stronger of the two genders and the woman as a housewife and inferior to the man. Combining these results with prior research shows that the norm has been unaltered during the last ten to fifteen years.},
  author       = {Larsson, Anna},
  keyword      = {media,career,women,men,gender,appearance,consumption,relationships and family},
  language     = {swe},
  note         = {Student Paper},
  title        = {Framställningen av män och kvinnor i media - En analys av tidskrifterna King och Solo},
  year         = {2013},
}