Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

On the Motivation to Help: Victim Information, Proportion Dominance and Group Affiliation Systematically Explored

Johansson, Fredrik LU and Sundfelt, Oskar LU (2013) PSYK01 20131
Department of Psychology
Abstract (Swedish)
There are 3 factors that have a large impact on the motivation to help a victim. 1.) A higher willingness to help an identified, than a non-identified victim. 2.) A preference for saving a large percentage of a group at risk in comparison to only considering the total number of saved victims. 3.) A victim closer to the helpers in-group elicits a higher motivation to help. In previous studies only 2 of the factors has been investigated simultaneously. For the first time, this study examines the 3 factors together, replicating the main effects, exploring interaction effects, and comparing between- and within-subject measures. 312 Swedish students participated in an experiment that systematically manipulated all 3 factors using both within-... (More)
There are 3 factors that have a large impact on the motivation to help a victim. 1.) A higher willingness to help an identified, than a non-identified victim. 2.) A preference for saving a large percentage of a group at risk in comparison to only considering the total number of saved victims. 3.) A victim closer to the helpers in-group elicits a higher motivation to help. In previous studies only 2 of the factors has been investigated simultaneously. For the first time, this study examines the 3 factors together, replicating the main effects, exploring interaction effects, and comparing between- and within-subject measures. 312 Swedish students participated in an experiment that systematically manipulated all 3 factors using both within- and between-subject measures. There were significant main effects on all three factors when evaluated jointly, in accordance with prior research. There was a within-subject interaction between the proportions of victims being helped, and if the victim was identified or not. There was a between-subject effect, where the identified victim elicited a higher motivation to help than the non-identified victim. A lack of additional interactions between the three effects indicated a certain rigidness of the three effects. (Less)
Please use this url to cite or link to this publication:
author
Johansson, Fredrik LU and Sundfelt, Oskar LU
supervisor
organization
course
PSYK01 20131
year
type
M2 - Bachelor Degree
subject
keywords
help motivation, identifiable victim effect, proportion dominance effect, in-group effect, social distance, joint evaluation, separate evaluation
language
English
id
3809781
date added to LUP
2013-06-19 16:18:36
date last changed
2013-06-19 16:18:36
@misc{3809781,
  abstract     = {There are 3 factors that have a large impact on the motivation to help a victim. 1.) A higher willingness to help an identified, than a non-identified victim. 2.) A preference for saving a large percentage of a group at risk in comparison to only considering the total number of saved victims. 3.) A victim closer to the helpers in-group elicits a higher motivation to help. In previous studies only 2 of the factors has been investigated simultaneously. For the first time, this study examines the 3 factors together, replicating the main effects, exploring interaction effects, and comparing between- and within-subject measures. 312 Swedish students participated in an experiment that systematically manipulated all 3 factors using both within- and between-subject measures. There were significant main effects on all three factors when evaluated jointly, in accordance with prior research. There was a within-subject interaction between the proportions of victims being helped, and if the victim was identified or not. There was a between-subject effect, where the identified victim elicited a higher motivation to help than the non-identified victim. A lack of additional interactions between the three effects indicated a certain rigidness of the three effects.},
  author       = {Johansson, Fredrik and Sundfelt, Oskar},
  keyword      = {help motivation,identifiable victim effect,proportion dominance effect,in-group effect,social distance,joint evaluation,separate evaluation},
  language     = {eng},
  note         = {Student Paper},
  title        = {On the Motivation to Help: Victim Information, Proportion Dominance and Group Affiliation Systematically Explored},
  year         = {2013},
}