Advanced

Videogames and sustainability : how gaming actions can potentially contribute to less waste actions

Calderon Pradilla, Laura LU (2013) In Master Thesis Series in Environmental Studies and Sustainability Science MESM01 20131
LUCSUS (Lund University Centre for Sustainability Studies)
Abstract
This thesis is based on the assumption that the challenge of waste management needs to be addressed within the sustainability framework where society takes part in the solution. People’s beliefs, attitudes and values are what, ultimately, make people behave the way they do. Therefore this thesis intends to study a potential way of changing these worldviews towards more sustainable ones by utilizing a common cultural practice; namely, the act of playing videogames. The study will be focused in the U.S. since the country is placed as the world’s leader of waste production, and it ranks among the top ten consumers of videogames globally.
Videogames have had varying impacts on society and studies about their potential contribution to the... (More)
This thesis is based on the assumption that the challenge of waste management needs to be addressed within the sustainability framework where society takes part in the solution. People’s beliefs, attitudes and values are what, ultimately, make people behave the way they do. Therefore this thesis intends to study a potential way of changing these worldviews towards more sustainable ones by utilizing a common cultural practice; namely, the act of playing videogames. The study will be focused in the U.S. since the country is placed as the world’s leader of waste production, and it ranks among the top ten consumers of videogames globally.
Videogames have had varying impacts on society and studies about their potential contribution to the sustainability science field have emerged in the past decade. Despite this, little research on their effectiveness or potential uses has been done. Accordingly, within this research, a literature review of such impacts and potentials was conducted, and a quasi-experimental study was carried out among a group of U.S. citizens. The study was designed based on the TORE model, an intervention-based behavioral model designed to influence people’s attitudes, employing a game called Garbage Dreams. The videogame was played in two different contexts using the computer as a platform. The participants were U.S. citizens with no special expertise on the environmental or videogames field between the ages of 11 to 79. Data was gathered, through observations and mainly by three surveys: previous to the game experience, after the game was played and a follow-up survey sent days later.
The study found that a videogame has the potential to be considered a tool for addressing people’s attitudes towards the challenge of waste management; it demonstrated that a videogame was an enjoyable medium for presenting the topic of interest and it was capable of providing new knowledge to the players. However, the results are inconclusive as to whether or not participants effectively applied the knowledge gained to their daily lives. It is suggested that further studies be performed and include other videogame platforms such as the mobile phone, which was found to be the most used among study participants. (Less)
Please use this url to cite or link to this publication:
author
Calderon Pradilla, Laura LU
supervisor
organization
course
MESM01 20131
year
type
H2 - Master's Degree (Two Years)
subject
keywords
waste management, videogames, platform, sustainability science, TORE model, attitudes
publication/series
Master Thesis Series in Environmental Studies and Sustainability Science
report number
2013:020
language
English
additional info
External supervisor: Elisabet M Nilsson, PhD, Malmö högskola
id
3812932
date added to LUP
2013-06-14 16:56:10
date last changed
2013-06-14 16:56:10
@misc{3812932,
  abstract     = {This thesis is based on the assumption that the challenge of waste management needs to be addressed within the sustainability framework where society takes part in the solution. People’s beliefs, attitudes and values are what, ultimately, make people behave the way they do. Therefore this thesis intends to study a potential way of changing these worldviews towards more sustainable ones by utilizing a common cultural practice; namely, the act of playing videogames. The study will be focused in the U.S. since the country is placed as the world’s leader of waste production, and it ranks among the top ten consumers of videogames globally. 
Videogames have had varying impacts on society and studies about their potential contribution to the sustainability science field have emerged in the past decade. Despite this, little research on their effectiveness or potential uses has been done. Accordingly, within this research, a literature review of such impacts and potentials was conducted, and a quasi-experimental study was carried out among a group of U.S. citizens. The study was designed based on the TORE model, an intervention-based behavioral model designed to influence people’s attitudes, employing a game called Garbage Dreams. The videogame was played in two different contexts using the computer as a platform. The participants were U.S. citizens with no special expertise on the environmental or videogames field between the ages of 11 to 79. Data was gathered, through observations and mainly by three surveys: previous to the game experience, after the game was played and a follow-up survey sent days later. 
The study found that a videogame has the potential to be considered a tool for addressing people’s attitudes towards the challenge of waste management; it demonstrated that a videogame was an enjoyable medium for presenting the topic of interest and it was capable of providing new knowledge to the players. However, the results are inconclusive as to whether or not participants effectively applied the knowledge gained to their daily lives. It is suggested that further studies be performed and include other videogame platforms such as the mobile phone, which was found to be the most used among study participants.},
  author       = {Calderon Pradilla, Laura},
  keyword      = {waste management,videogames,platform,sustainability science,TORE model,attitudes},
  language     = {eng},
  note         = {Student Paper},
  series       = {Master Thesis Series in Environmental Studies and Sustainability Science},
  title        = {Videogames and sustainability : how gaming actions can potentially contribute to less waste actions},
  year         = {2013},
}