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Metadata & discoverability

Skantz, Linnea LU (2013) FBMK11 20131
Division of Publishing Studies
Abstract
The Swedish research regarding metadata and discoverability in publishing studies is, at its best, poor. That is where this bachelor thesis can fill a gap, and hopefully spread some light on the subjects of discoverability and metadata in the book business. The research strives to answer questions about the views and trends associated with these topics in today’s Sweden. Another central matter is what the most important aspects within metadata and discoverability are, and what the publishers should focus on in or-der to stay alive in the competitive book business.
The results of the study show that the interest in metadata and discoverability differs a lot between the players in Sweden. Many publicists have no knowledge about these issues... (More)
The Swedish research regarding metadata and discoverability in publishing studies is, at its best, poor. That is where this bachelor thesis can fill a gap, and hopefully spread some light on the subjects of discoverability and metadata in the book business. The research strives to answer questions about the views and trends associated with these topics in today’s Sweden. Another central matter is what the most important aspects within metadata and discoverability are, and what the publishers should focus on in or-der to stay alive in the competitive book business.
The results of the study show that the interest in metadata and discoverability differs a lot between the players in Sweden. Many publicists have no knowledge about these issues and are not curious to find out more either, while others are driven by their will to experiment and try new things.

The thesis also explains the difference between metadata and enhanced metadata, as well as defining discoverability, and gives examples on creative ways to work with it. It also makes clear that some of the most important things to consider are to make sure you have got the basic metadata correct before enhancing it, and to dare to try new things when it comes to discoverability. (Less)
Please use this url to cite or link to this publication:
author
Skantz, Linnea LU
supervisor
organization
course
FBMK11 20131
year
type
M2 - Bachelor Degree
subject
keywords
BIC, bokförlag, discoverability, marknadsföring, metadata, ONIX, utökad metadata.
language
Swedish
id
3878826
date added to LUP
2013-06-24 12:47:34
date last changed
2014-05-16 15:34:54
@misc{3878826,
  abstract     = {The Swedish research regarding metadata and discoverability in publishing studies is, at its best, poor. That is where this bachelor thesis can fill a gap, and hopefully spread some light on the subjects of discoverability and metadata in the book business. The research strives to answer questions about the views and trends associated with these topics in today’s Sweden. Another central matter is what the most important aspects within metadata and discoverability are, and what the publishers should focus on in or-der to stay alive in the competitive book business.
The results of the study show that the interest in metadata and discoverability differs a lot between the players in Sweden. Many publicists have no knowledge about these issues and are not curious to find out more either, while others are driven by their will to experiment and try new things.

The thesis also explains the difference between metadata and enhanced metadata, as well as defining discoverability, and gives examples on creative ways to work with it. It also makes clear that some of the most important things to consider are to make sure you have got the basic metadata correct before enhancing it, and to dare to try new things when it comes to discoverability.},
  author       = {Skantz, Linnea},
  keyword      = {BIC,bokförlag,discoverability,marknadsföring,metadata,ONIX,utökad metadata.},
  language     = {swe},
  note         = {Student Paper},
  title        = {Metadata & discoverability},
  year         = {2013},
}