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More than a drink

Duerre, Jacqueline LU (2013) MIDM71 20131
LUMID International Master programme in applied International Development and Management
Abstract
This thesis provides an insight into young men's perceptions of alcohol and drinking norms in Mongolia. The foundation of this case study is qualitative research conducted in Central Mongolia which is set into a theoretical framework of drinking norms and Goffman's concept of 'face-work'. It is argued that drinking norms have to be understood in their specific context. Traditional drinking norms are defined explicitly, with a specified minimum amount of drinking, at celebrations. In certain contexts alcohol consumption is inherently part of sociability and pressure to drink is constructed through reference to tradition, respect, trust-building and group activities such as toasting and drinking games. Alcohol consumption is furthermore... (More)
This thesis provides an insight into young men's perceptions of alcohol and drinking norms in Mongolia. The foundation of this case study is qualitative research conducted in Central Mongolia which is set into a theoretical framework of drinking norms and Goffman's concept of 'face-work'. It is argued that drinking norms have to be understood in their specific context. Traditional drinking norms are defined explicitly, with a specified minimum amount of drinking, at celebrations. In certain contexts alcohol consumption is inherently part of sociability and pressure to drink is constructed through reference to tradition, respect, trust-building and group activities such as toasting and drinking games. Alcohol consumption is furthermore closely related to stereotypical masculinities, which puts special pressure on men, to drink. The emergence of modern celebrations, the removal of seasonal restricted availability of alcohol and the introduction of new beverages create new preconditions for drinking which influence drinking norms. Having identified some external structures in which drinking takes place and shown examples of some existing norms, it is argued that alcohol consumption in Mongolia should be understood in its socio-historical and cultural context and that policies should take into consideration, the cultural specific framework in which alcohol consumption occurs. (Less)
Please use this url to cite or link to this publication:
author
Duerre, Jacqueline LU
supervisor
organization
alternative title
Towards an understanding of young Mongolian men's perception of alcohol consumption and drinking norms
course
MIDM71 20131
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Sociability Development, Drinking Norms, Mongolia, Alcohol Consumption
language
English
id
3920583
date added to LUP
2013-12-04 09:50:41
date last changed
2013-12-04 09:50:41
@misc{3920583,
  abstract     = {This thesis provides an insight into young men's perceptions of alcohol and drinking norms in Mongolia. The foundation of this case study is qualitative research conducted in Central Mongolia which is set into a theoretical framework of drinking norms and Goffman's concept of 'face-work'. It is argued that drinking norms have to be understood in their specific context. Traditional drinking norms are defined explicitly, with a specified minimum amount of drinking, at celebrations. In certain contexts alcohol consumption is inherently part of sociability and pressure to drink is constructed through reference to tradition, respect, trust-building and group activities such as toasting and drinking games. Alcohol consumption is furthermore closely related to stereotypical masculinities, which puts special pressure on men, to drink. The emergence of modern celebrations, the removal of seasonal restricted availability of alcohol and the introduction of new beverages create new preconditions for drinking which influence drinking norms. Having identified some external structures in which drinking takes place and shown examples of some existing norms, it is argued that alcohol consumption in Mongolia should be understood in its socio-historical and cultural context and that policies should take into consideration, the cultural specific framework in which alcohol consumption occurs.},
  author       = {Duerre, Jacqueline},
  keyword      = {Sociability Development,Drinking Norms,Mongolia,Alcohol Consumption},
  language     = {eng},
  note         = {Student Paper},
  title        = {More than a drink},
  year         = {2013},
}