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Dream Factory : Magic and myth-making in football

Herd, Katarzyna LU (2013) TKAM02 20131
Division of Ethnology
Abstract
This thesis analyzes a local football club Malmö FF in its social context. In the previous research a lot of emphasis has been put into various aspects of football like hooliganism, globalization, financial issues, or tactics and physicality of the players. However, the intriguing question is what a football club actually is. The position and role that the club plays is investigated by using ethnographic methods. This thesis reinterprets the football club as a magical construction where local myths are being created in the context of football on a regular basis. By taking a broad perspective and including the management, players and supporters, this thesis investigates how the football club is constructed and understood by its users. The... (More)
This thesis analyzes a local football club Malmö FF in its social context. In the previous research a lot of emphasis has been put into various aspects of football like hooliganism, globalization, financial issues, or tactics and physicality of the players. However, the intriguing question is what a football club actually is. The position and role that the club plays is investigated by using ethnographic methods. This thesis reinterprets the football club as a magical construction where local myths are being created in the context of football on a regular basis. By taking a broad perspective and including the management, players and supporters, this thesis investigates how the football club is constructed and understood by its users. The issues of co-creation, ownership, execution of power and a heterotopic character of the club is studied. Malmö FF is then analyzed through processes of magic and myth-making as a Dream Factory, where all the groups involved co-create the experience of local football and turn the collective phenomenon into individual interpretations. (Less)
Please use this url to cite or link to this publication:
author
Herd, Katarzyna LU
supervisor
organization
course
TKAM02 20131
year
type
H2 - Master's Degree (Two Years)
subject
keywords
football, Malmö FF, magic, magicians, mythologization, Dream Factory, supporters, footballers, heterotopias, co-creation
language
English
id
3954704
date added to LUP
2013-08-28 08:29:00
date last changed
2013-08-28 08:29:00
@misc{3954704,
  abstract     = {This thesis analyzes a local football club Malmö FF in its social context. In the previous research a lot of emphasis has been put into various aspects of football like hooliganism, globalization, financial issues, or tactics and physicality of the players. However, the intriguing question is what a football club actually is. The position and role that the club plays is investigated by using ethnographic methods. This thesis reinterprets the football club as a magical construction where local myths are being created in the context of football on a regular basis. By taking a broad perspective and including the management, players and supporters, this thesis investigates how the football club is constructed and understood by its users. The issues of co-creation, ownership, execution of power and a heterotopic character of the club is studied. Malmö FF is then analyzed through processes of magic and myth-making as a Dream Factory, where all the groups involved co-create the experience of local football and turn the collective phenomenon into individual interpretations.},
  author       = {Herd, Katarzyna},
  keyword      = {football,Malmö FF,magic,magicians,mythologization,Dream Factory,supporters,footballers,heterotopias,co-creation},
  language     = {eng},
  note         = {Student Paper},
  title        = {Dream Factory : Magic and myth-making in football},
  year         = {2013},
}