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Aftermarket Strategy from the Perspective of a Heavy-Duty Powertrain Component Manufacturer

Oscarsson, Mattias and Sandén, Johanna (2013) MIO920
Production Management
Abstract
Background This thesis was initiated to meet the needs of Alfdex, a truck component manufacturer, to investigate the company’s possibility for expansion onto the US aftermarket. To this end the market and the company are to be examined and analysed to give the foundation for making this strategic decision.
Purpose To explore the aftermarket of a product and to use this to construct an aftermarket strategy for a supplier making components for the product.
Method This research uses a case research strategy. The analysis consists of three parts that are seen throughout the structure of the report these are; the US heavy-duty truck industry, the company Alfdex, and the exploration of aftermarket strategy.
Analysis The analysis points toward... (More)
Background This thesis was initiated to meet the needs of Alfdex, a truck component manufacturer, to investigate the company’s possibility for expansion onto the US aftermarket. To this end the market and the company are to be examined and analysed to give the foundation for making this strategic decision.
Purpose To explore the aftermarket of a product and to use this to construct an aftermarket strategy for a supplier making components for the product.
Method This research uses a case research strategy. The analysis consists of three parts that are seen throughout the structure of the report these are; the US heavy-duty truck industry, the company Alfdex, and the exploration of aftermarket strategy.
Analysis The analysis points toward the importance that the aftermarket could play in the future of Alfdex being worth the risk associated with this expansion. The choices of distribution channel and of the price level were the two most important factors.
Discussion As this is a case study, it is difficult to generalise the result to any meaningful extent. It was however determined that different alternatives will be viable depending on demand and price of the component and available distribution channels, as well as the market position. Once this is understood a price strategy, branding strategy, and distribution strategy will make up the foundation for the aftermarket strategy. (Less)
Please use this url to cite or link to this publication:
author
Oscarsson, Mattias and Sandén, Johanna
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Aftermarket, Spare Part, Heavy-Duty Industry, Component Manufacturer, Truck Component
other publication id
13/5475
language
English
id
4024584
date added to LUP
2013-09-13 15:35:05
date last changed
2013-09-13 15:35:05
@misc{4024584,
  abstract     = {Background This thesis was initiated to meet the needs of Alfdex, a truck component manufacturer, to investigate the company’s possibility for expansion onto the US aftermarket. To this end the market and the company are to be examined and analysed to give the foundation for making this strategic decision.
Purpose To explore the aftermarket of a product and to use this to construct an aftermarket strategy for a supplier making components for the product.
Method This research uses a case research strategy. The analysis consists of three parts that are seen throughout the structure of the report these are; the US heavy-duty truck industry, the company Alfdex, and the exploration of aftermarket strategy.
Analysis The analysis points toward the importance that the aftermarket could play in the future of Alfdex being worth the risk associated with this expansion. The choices of distribution channel and of the price level were the two most important factors.
Discussion As this is a case study, it is difficult to generalise the result to any meaningful extent. It was however determined that different alternatives will be viable depending on demand and price of the component and available distribution channels, as well as the market position. Once this is understood a price strategy, branding strategy, and distribution strategy will make up the foundation for the aftermarket strategy.},
  author       = {Oscarsson, Mattias and Sandén, Johanna},
  keyword      = {Aftermarket,Spare Part,Heavy-Duty Industry,Component Manufacturer,Truck Component},
  language     = {eng},
  note         = {Student Paper},
  title        = {Aftermarket Strategy from the Perspective of a Heavy-Duty Powertrain Component Manufacturer},
  year         = {2013},
}