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A Cruiser for the Asian Market

Posacki, Pietro (2014) In Diploma work IDEM05 20141
Industrial Design
Abstract
This design project addressed the need of a real company (which
works with fishing boats) to expand its own audience towards a
new market and questioned whether its actual product portfolio
can fit and be successful in that new environment.

The main intention with this project was to explore forms and
shapes, which have been the major focus of the work, even
though other several parts have been included: the brand, the
customer profile, the market and the yacht world in general.

The final result of the project showed that a product adjustment
in the portfolio is required since the new market to enter is very
much different from where the company used to be active in.
Please use this url to cite or link to this publication:
author
Posacki, Pietro
supervisor
organization
course
IDEM05 20141
year
type
H2 - Master's Degree (Two Years)
subject
publication/series
Diploma work
report number
ISRN: LUT-DVIDE/ EX--13/50217—SE
ISSN
ISRN
language
English
id
4280676
date added to LUP
2014-01-31 13:37:38
date last changed
2014-01-31 13:37:38
@misc{4280676,
  abstract     = {{This design project addressed the need of a real company (which
works with fishing boats) to expand its own audience towards a
new market and questioned whether its actual product portfolio
can fit and be successful in that new environment.

The main intention with this project was to explore forms and
shapes, which have been the major focus of the work, even
though other several parts have been included: the brand, the
customer profile, the market and the yacht world in general.

The final result of the project showed that a product adjustment
in the portfolio is required since the new market to enter is very
much different from where the company used to be active in.}},
  author       = {{Posacki, Pietro}},
  issn         = {{ISRN}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{Diploma work}},
  title        = {{A Cruiser for the Asian Market}},
  year         = {{2014}},
}