A Cruiser for the Asian Market
(2014) In Diploma work IDEM05 20141Industrial Design
- Abstract
- This design project addressed the need of a real company (which
works with fishing boats) to expand its own audience towards a
new market and questioned whether its actual product portfolio
can fit and be successful in that new environment.
The main intention with this project was to explore forms and
shapes, which have been the major focus of the work, even
though other several parts have been included: the brand, the
customer profile, the market and the yacht world in general.
The final result of the project showed that a product adjustment
in the portfolio is required since the new market to enter is very
much different from where the company used to be active in.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4280676
- author
- Posacki, Pietro
- supervisor
- organization
- course
- IDEM05 20141
- year
- 2014
- type
- H2 - Master's Degree (Two Years)
- subject
- publication/series
- Diploma work
- report number
- ISRN: LUT-DVIDE/ EX--13/50217—SE
- ISSN
- ISRN
- language
- English
- id
- 4280676
- date added to LUP
- 2014-01-31 13:37:38
- date last changed
- 2014-01-31 13:37:38
@misc{4280676, abstract = {{This design project addressed the need of a real company (which works with fishing boats) to expand its own audience towards a new market and questioned whether its actual product portfolio can fit and be successful in that new environment. The main intention with this project was to explore forms and shapes, which have been the major focus of the work, even though other several parts have been included: the brand, the customer profile, the market and the yacht world in general. The final result of the project showed that a product adjustment in the portfolio is required since the new market to enter is very much different from where the company used to be active in.}}, author = {{Posacki, Pietro}}, issn = {{ISRN}}, language = {{eng}}, note = {{Student Paper}}, series = {{Diploma work}}, title = {{A Cruiser for the Asian Market}}, year = {{2014}}, }