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The Bookshop as an Experiencescape: the future of the physical book and the bookshop in the digital era

Hill, George LU (2014) TKAM02 20131
Division of Ethnology
Abstract
The purpose of this thesis is to position the physical and independent bookshop in the digital era, claiming that they do have a strong place there. The rationale of viewing the bookshop as a space in which an experience can be had, intends to give independent bookshops a guide on how to remain as such. I focused on an English language bookshop in Istanbul, Turkey and conducted fieldwork for 3 months. To evaluate and learn from the findings I used the concept of Experiencescapes and the theories of liminality, fetishism and sign value. The material gathered was all primary and collected by means of interviews, observations and walk-along interviews. The significance of these results is that the shop is to be seen as not only a space in... (More)
The purpose of this thesis is to position the physical and independent bookshop in the digital era, claiming that they do have a strong place there. The rationale of viewing the bookshop as a space in which an experience can be had, intends to give independent bookshops a guide on how to remain as such. I focused on an English language bookshop in Istanbul, Turkey and conducted fieldwork for 3 months. To evaluate and learn from the findings I used the concept of Experiencescapes and the theories of liminality, fetishism and sign value. The material gathered was all primary and collected by means of interviews, observations and walk-along interviews. The significance of these results is that the shop is to be seen as not only a space in which a book is sold, but also an experience and the values imposed on English language books in Istanbul. These findings will act as a guide for independent bookshops in their battle against digital technologies and alternatives. (Less)
Abstract (Turkish)
Makale ozeti
Tezimin amacı fiziksel kitap ve bağımsız kitabevlerinin dijital dönemdeki konumunu belirlemektir. Tezime göre kitap ve kitabevlerinin gelecekte hala güçlü bir konumu olacaktır. Kitabevini “tecrübe yeri (experiencescape)” olarak görme düşüncesi, dijital dönemde kitapevlerinin ayakta kalmalarına yol gösterebilir. Bu çalışma için, İstanbul’daki bir İngilizce kitabevine odaklanıp 3 ay süreyle antropolojik bir araştırma yaptım. Birincil kaynaklarımı hem görüşme hem gözlem hem de “gezerek görüşme (walk-along interview)” aracılığıyla topladım. Topladığım verilere “tecrübe yeri (experiencescape)” konsepti, fetişizm (fetishism), esiktelik (liminality) ve işaret değeri (sign value) kuramlarını uyguladım. Bulgularıma göre, dijital... (More)
Makale ozeti
Tezimin amacı fiziksel kitap ve bağımsız kitabevlerinin dijital dönemdeki konumunu belirlemektir. Tezime göre kitap ve kitabevlerinin gelecekte hala güçlü bir konumu olacaktır. Kitabevini “tecrübe yeri (experiencescape)” olarak görme düşüncesi, dijital dönemde kitapevlerinin ayakta kalmalarına yol gösterebilir. Bu çalışma için, İstanbul’daki bir İngilizce kitabevine odaklanıp 3 ay süreyle antropolojik bir araştırma yaptım. Birincil kaynaklarımı hem görüşme hem gözlem hem de “gezerek görüşme (walk-along interview)” aracılığıyla topladım. Topladığım verilere “tecrübe yeri (experiencescape)” konsepti, fetişizm (fetishism), esiktelik (liminality) ve işaret değeri (sign value) kuramlarını uyguladım. Bulgularıma göre, dijital dönemde kitabevi sadece “kitap için bir ev” değildir. İstanbul’da araştırma yaptığım kitapevinde, satılanın kitaplar değil tecrübenin ve İngilizce kitaplara yüklenen değerlerin olduğunu gördüm. Bu bulgular kitabevlerine dijital teknoloji ve seçeneklere karsı ayakta kalma savaşlarında yardım edebilir. (Less)
Please use this url to cite or link to this publication:
author
Hill, George LU
supervisor
organization
course
TKAM02 20131
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Bookshop, Books, English language, Liminality, Fetishism, Sign value, Reading, Digital era, Experiencescape, Experience economy, Ebooks. Kitabevi, Kitap, İngilizce dili, Esiktelik, Fetişizm, İşaret değeri, Okuma, Dijital dönemi, Deneyim, Ebook.
language
English
id
4301167
date added to LUP
2014-11-07 09:30:12
date last changed
2014-11-07 09:30:12
@misc{4301167,
  abstract     = {{The purpose of this thesis is to position the physical and independent bookshop in the digital era, claiming that they do have a strong place there. The rationale of viewing the bookshop as a space in which an experience can be had, intends to give independent bookshops a guide on how to remain as such. I focused on an English language bookshop in Istanbul, Turkey and conducted fieldwork for 3 months. To evaluate and learn from the findings I used the concept of Experiencescapes and the theories of liminality, fetishism and sign value. The material gathered was all primary and collected by means of interviews, observations and walk-along interviews. The significance of these results is that the shop is to be seen as not only a space in which a book is sold, but also an experience and the values imposed on English language books in Istanbul. These findings will act as a guide for independent bookshops in their battle against digital technologies and alternatives.}},
  author       = {{Hill, George}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Bookshop as an Experiencescape: the future of the physical book and the bookshop in the digital era}},
  year         = {{2014}},
}