Anseendeskyddet-vad och vem skyddar det?
(2014) LAGF03 20141Department of Law
Faculty of Law
- Abstract
- My main ambition with this thesis is to describe a trademarks protection. Primarily what protection that is available for a trademarks owner of a well- known trademark i.e. a reputation mark. The concept of trademark has in recent years come to have a totally different meaning than it had just a few years ago. The trademark is separated from the goods, with an intrinsic value. A trademark, which in many cases has been created by massive investments, will be able to achieve an additional protection beyond the basic protection. This is stipulated in 1 chap 10 § no.3. VML.
To gain an exclusive right to a trademark requires registering the trademark in a public register or through continuous use creating recognition among users. Thereby the... (More) - My main ambition with this thesis is to describe a trademarks protection. Primarily what protection that is available for a trademarks owner of a well- known trademark i.e. a reputation mark. The concept of trademark has in recent years come to have a totally different meaning than it had just a few years ago. The trademark is separated from the goods, with an intrinsic value. A trademark, which in many cases has been created by massive investments, will be able to achieve an additional protection beyond the basic protection. This is stipulated in 1 chap 10 § no.3. VML.
To gain an exclusive right to a trademark requires registering the trademark in a public register or through continuous use creating recognition among users. Thereby the owner achieves what is called the basic protection. Furthermore can well-known marks achieve an extra protection, a protection that goes beyond the basic requirements of the basic protection and as thus is much more extensive.
Reputation protection is also known as investment protection and can be added to a trademark based on three requirements. First, the brand has to demonstrate that it is sufficiently known in a certain region. Second, there has to be an association between the old brand and the new. Third, the effect of the association has to result in either an unfair advantage for the new trademark in relation to the old, or harm for the old trademark.
An overall interpretation is to be made in each case, which can lead to an unsafe outcome. Furthermore, it can, in many cases, be argumentative how important the role of investments is when it comes to deciding the overall interpretation of what requires of the trademark to be classified as well- known.
In reality this extra protection is, more or less; only relevant to the companies that invests astronomical sums in their brands and can afford to show how well-known they really are. It is much harder for small companies to achieve this extra protection. This is because the small, but often well-known trademarks in a limited geographically zone, hardly uses this protection, although in theory they could. Which is due to the fact that small companies may not even know that they can use this extra protection. Plus, in practice, there are no real instruments in the overall interpretation of what is to be classified as a well-known trademark or which dignity the investment part shall be given in the valuation. (Less) - Abstract (Swedish)
- Syftet med uppsatsen är att redogöra för varumärkesrätten och då avseende vilket skydd som finns att få för en varumärkesinnehavare av ett väl ansett varumärke. Varumärket har under de senaste åren kommit att få en helt annan innebörd än tidigare. Ett varumärke har blivit ett från varorna fristående subjekt med ett egenvärde. Ett sådant varumärke, som i många fall uppkommit genom massiva investeringar kan få ett kompletterande skydd utöver det grundskydd som finns. Detta skydd finns stipulerat i 1 kap 10§ 3 p. VML.
Ensamrätt till ett varumärke uppkommer antingen genom registrering eller genom inarbetning. Härigenom uppnår varumärkesinnehavaren grundskyddet. Utöver detta grundskydd kan vissa särskilt ansedda varumärken även få ett extra... (More) - Syftet med uppsatsen är att redogöra för varumärkesrätten och då avseende vilket skydd som finns att få för en varumärkesinnehavare av ett väl ansett varumärke. Varumärket har under de senaste åren kommit att få en helt annan innebörd än tidigare. Ett varumärke har blivit ett från varorna fristående subjekt med ett egenvärde. Ett sådant varumärke, som i många fall uppkommit genom massiva investeringar kan få ett kompletterande skydd utöver det grundskydd som finns. Detta skydd finns stipulerat i 1 kap 10§ 3 p. VML.
Ensamrätt till ett varumärke uppkommer antingen genom registrering eller genom inarbetning. Härigenom uppnår varumärkesinnehavaren grundskyddet. Utöver detta grundskydd kan vissa särskilt ansedda varumärken även få ett extra skydd, ett skydd som går utöver de grundläggande kraven på ett varumärke och som på så vis är mycket bredare.
Anseendeskyddet brukar även kallas investeringsskyddet och skyddet kan ges ett varumärke om varumärket kan uppvisa att det först och främst är tillräckligt känt inom den kretsen som berörs, för det andra att association mellan det gamla varumärket och det nya föreligger och slutligen om denna association leder till snyltning eller skada. En sammanlagd bedömning skall göras i det enskilda fallet vilket gör att en precision i fallens utgång kan bli svår. Vidare kan det i många fall tvistas om hur stor betydelse själva investeringarna skall ha vid bedömningen av anseendeskyddet.
Anseendeskyddet kan de företag som är tillräckligt kända få och i många fall innebär det att det är de företag som investerat astronomiska summor i sitt företag som blir de som kan åberopa anseendeskyddet, detta då små men välkända varumärken, inom en begränsad geografisk ort, knappast kan ta del av anseendeskyddet även om det i teorin skulle kunna gå, vilket beror på att de små företagen kanske inte ens vet om att de kan åberopa anseendeskyddet och att det i praktiken inte finns några reella instrument i den sammanlagda bedömningen. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4449799
- author
- Brodén, Elin LU
- supervisor
- organization
- course
- LAGF03 20141
- year
- 2014
- type
- M2 - Bachelor Degree
- subject
- keywords
- immaterialrätt, varumärkesrätt, anseendeskydd, investeringsskydd, ensamrätt
- language
- Swedish
- id
- 4449799
- date added to LUP
- 2014-06-17 13:44:09
- date last changed
- 2014-06-17 13:44:09
@misc{4449799,
abstract = {{My main ambition with this thesis is to describe a trademarks protection. Primarily what protection that is available for a trademarks owner of a well- known trademark i.e. a reputation mark. The concept of trademark has in recent years come to have a totally different meaning than it had just a few years ago. The trademark is separated from the goods, with an intrinsic value. A trademark, which in many cases has been created by massive investments, will be able to achieve an additional protection beyond the basic protection. This is stipulated in 1 chap 10 § no.3. VML.
To gain an exclusive right to a trademark requires registering the trademark in a public register or through continuous use creating recognition among users. Thereby the owner achieves what is called the basic protection. Furthermore can well-known marks achieve an extra protection, a protection that goes beyond the basic requirements of the basic protection and as thus is much more extensive.
Reputation protection is also known as investment protection and can be added to a trademark based on three requirements. First, the brand has to demonstrate that it is sufficiently known in a certain region. Second, there has to be an association between the old brand and the new. Third, the effect of the association has to result in either an unfair advantage for the new trademark in relation to the old, or harm for the old trademark.
An overall interpretation is to be made in each case, which can lead to an unsafe outcome. Furthermore, it can, in many cases, be argumentative how important the role of investments is when it comes to deciding the overall interpretation of what requires of the trademark to be classified as well- known.
In reality this extra protection is, more or less; only relevant to the companies that invests astronomical sums in their brands and can afford to show how well-known they really are. It is much harder for small companies to achieve this extra protection. This is because the small, but often well-known trademarks in a limited geographically zone, hardly uses this protection, although in theory they could. Which is due to the fact that small companies may not even know that they can use this extra protection. Plus, in practice, there are no real instruments in the overall interpretation of what is to be classified as a well-known trademark or which dignity the investment part shall be given in the valuation.}},
author = {{Brodén, Elin}},
language = {{swe}},
note = {{Student Paper}},
title = {{Anseendeskyddet-vad och vem skyddar det?}},
year = {{2014}},
}