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KOMMUNIKATÖRENS YRKESSTATUS - En kvalitativ fallstudie av hur kommunikatören inom den offentliga sektorn upplever sin tillgång till den dominanta koalitionen

Boman, Matilda LU and Johansson, Emelie LU (2014) SKOK01 20141
Department of Strategic Communication
Abstract (Swedish)
Title: The professional status of the communicator – A qualitative case study on how access to the dominant coalition is experienced by the communicator in the public sector.

Purpose: The study aims to understand how professional status is experienced by the communicator in the public sector. Our intention with this study is to contribute to the field of strategic communication with increased knowledge about the professional status of the communicator in the public sector from a practitioner’s perspective.

Methodology: A qualitative case study was carried out at Helsingborgs stad, including semi-structured interviews with 10 communicators.

Conclusion: Our study shows that communicators in the public sector have different... (More)
Title: The professional status of the communicator – A qualitative case study on how access to the dominant coalition is experienced by the communicator in the public sector.

Purpose: The study aims to understand how professional status is experienced by the communicator in the public sector. Our intention with this study is to contribute to the field of strategic communication with increased knowledge about the professional status of the communicator in the public sector from a practitioner’s perspective.

Methodology: A qualitative case study was carried out at Helsingborgs stad, including semi-structured interviews with 10 communicators.

Conclusion: Our study shows that communicators in the public sector have different perceptions of their professional status. We have been able to see that the management’s understanding of communication management affects how communicators experience their professional status. There are indications revealing that professional status is valued more by communicators in cases where management sees communication as something that permeates the entire organization, and lower in cases where management sees communication as a sector function. (Less)
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author
Boman, Matilda LU and Johansson, Emelie LU
supervisor
organization
course
SKOK01 20141
year
type
M2 - Bachelor Degree
subject
keywords
Strategic communication, dominant coalition, communicator, professional status, public sector, Helsingborgs stad
language
Swedish
id
4456806
date added to LUP
2014-06-05 15:39:58
date last changed
2014-09-04 08:36:22
@misc{4456806,
  abstract     = {Title: The professional status of the communicator – A qualitative case study on how access to the dominant coalition is experienced by the communicator in the public sector.

Purpose: The study aims to understand how professional status is experienced by the communicator in the public sector. Our intention with this study is to contribute to the field of strategic communication with increased knowledge about the professional status of the communicator in the public sector from a practitioner’s perspective.

Methodology: A qualitative case study was carried out at Helsingborgs stad, including semi-structured interviews with 10 communicators.

Conclusion: Our study shows that communicators in the public sector have different perceptions of their professional status. We have been able to see that the management’s understanding of communication management affects how communicators experience their professional status. There are indications revealing that professional status is valued more by communicators in cases where management sees communication as something that permeates the entire organization, and lower in cases where management sees communication as a sector function.},
  author       = {Boman, Matilda and Johansson, Emelie},
  keyword      = {Strategic communication,dominant coalition,communicator,professional status,public sector,Helsingborgs stad},
  language     = {swe},
  note         = {Student Paper},
  title        = {KOMMUNIKATÖRENS YRKESSTATUS - En kvalitativ fallstudie av hur kommunikatören inom den offentliga sektorn upplever sin tillgång till den dominanta koalitionen},
  year         = {2014},
}