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Choosing Sustainable Transport : unraveling the factors of human behavior that influence Sony Mobile Communication employees and Emporia shoppers transport mode decisions

Wee, Philippe LU (2014) In Master Thesis Series in Environmental Studies and Sustainability Science MESM01 20141
LUCSUS (Lund University Centre for Sustainability Studies)
Abstract
Transportation is a necessary part of our daily lives and the environment would greatly benefit if the majority of people used sustainable transport. The current mechanisms set in place to change people’s behaviors, however, have lacked an in depth psychological understanding of how people make transport decisions. The aim of this thesis is to explore the world of psychology and behavior and to attempt to determine the underlying factors that motivate people’s transport decisions. Simultaneously, currently used mechanisms that change transport behavior and other newly formulated ones will be hypothetically tested as a source of possible methods to guide people towards making sustainable transport decisions. The findings of this thesis... (More)
Transportation is a necessary part of our daily lives and the environment would greatly benefit if the majority of people used sustainable transport. The current mechanisms set in place to change people’s behaviors, however, have lacked an in depth psychological understanding of how people make transport decisions. The aim of this thesis is to explore the world of psychology and behavior and to attempt to determine the underlying factors that motivate people’s transport decisions. Simultaneously, currently used mechanisms that change transport behavior and other newly formulated ones will be hypothetically tested as a source of possible methods to guide people towards making sustainable transport decisions. The findings of this thesis determined that the psychological factors that guide people’s transport decisions are different depending on their circumstances. These finding, along with other findings, can be used to help improve the future designs of urban planning and public transport. (Less)
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author
Wee, Philippe LU
supervisor
organization
course
MESM01 20141
year
type
H2 - Master's Degree (Two Years)
subject
keywords
psychology, transport, behavior, sustainability science, decision-making
publication/series
Master Thesis Series in Environmental Studies and Sustainability Science
report number
2014:030
language
English
id
4462208
date added to LUP
2014-06-16 10:52:12
date last changed
2014-06-16 10:52:12
@misc{4462208,
  abstract     = {Transportation is a necessary part of our daily lives and the environment would greatly benefit if the majority of people used sustainable transport. The current mechanisms set in place to change people’s behaviors, however, have lacked an in depth psychological understanding of how people make transport decisions. The aim of this thesis is to explore the world of psychology and behavior and to attempt to determine the underlying factors that motivate people’s transport decisions. Simultaneously, currently used mechanisms that change transport behavior and other newly formulated ones will be hypothetically tested as a source of possible methods to guide people towards making sustainable transport decisions. The findings of this thesis determined that the psychological factors that guide people’s transport decisions are different depending on their circumstances. These finding, along with other findings, can be used to help improve the future designs of urban planning and public transport.},
  author       = {Wee, Philippe},
  keyword      = {psychology,transport,behavior,sustainability science,decision-making},
  language     = {eng},
  note         = {Student Paper},
  series       = {Master Thesis Series in Environmental Studies and Sustainability Science},
  title        = {Choosing Sustainable Transport : unraveling the factors of human behavior that influence Sony Mobile Communication employees and Emporia shoppers transport mode decisions},
  year         = {2014},
}