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Verksamhetsutveckling med hjälp av utvärdering och teori - En undersökning av kommunikationsinsatser på Malmö Kulturförvaltning

Vilnegård, Nina LU (2014) KULK10 20141
Division of Cultural Management
Abstract
This essays aim is to explore and problematize the process of organizational development, where the main focus is on the operation the of Communication Office of Malmö Municipality Culture Department (Kulturförvaltningen Malmö Stad). The aim is to further investigate how communicators and the head of communication practically apply theory in there everyday work.
The two main perspectives in which the essay explore the operational organizational development are the work with evaluation and theories from communication-, evaluation-, and organizational theories. The methods used in this essay are interviews and case study.
The results of this essay creates a view of how theory and practical activities can cooperate, where the results also... (More)
This essays aim is to explore and problematize the process of organizational development, where the main focus is on the operation the of Communication Office of Malmö Municipality Culture Department (Kulturförvaltningen Malmö Stad). The aim is to further investigate how communicators and the head of communication practically apply theory in there everyday work.
The two main perspectives in which the essay explore the operational organizational development are the work with evaluation and theories from communication-, evaluation-, and organizational theories. The methods used in this essay are interviews and case study.
The results of this essay creates a view of how theory and practical activities can cooperate, where the results also can contribute to organizational development with communication activities in the communication office. With references to grades from a comparison with literature and interview material. The results reveals a complexity in terms of work to evaluate the communication efforts where aspects as time, understanding for the profession (and strategic assignment) and other resources stops the flow of the actual evaluation work. Other issues which the results reports are absence of clear “objectives”, simple evaluation tools and absence of knowledge concerning evaluation methods.
Today is the evaluation work with communication efforts not or very limited strategically used. Though there is a reorganization going on in the communication office, where the organization seems to move from a individually perspective to a more common and “teaching” environment. (Less)
Please use this url to cite or link to this publication:
author
Vilnegård, Nina LU
supervisor
organization
alternative title
Organizational development with an evaluational and theoretical perspective - An investigation of communication efforts at the Malmö Municipality Culture Department
course
KULK10 20141
year
type
M2 - Bachelor Degree
subject
keywords
communication, organizational development, evaluation, theory and practice, communication efforts, culture, administration, strategic communication, Culture Department
language
Swedish
id
4462855
date added to LUP
2014-06-16 09:02:01
date last changed
2014-06-16 09:02:01
@misc{4462855,
  abstract     = {{This essays aim is to explore and problematize the process of organizational development, where the main focus is on the operation the of Communication Office of Malmö Municipality Culture Department (Kulturförvaltningen Malmö Stad). The aim is to further investigate how communicators and the head of communication practically apply theory in there everyday work.
The two main perspectives in which the essay explore the operational organizational development are the work with evaluation and theories from communication-, evaluation-, and organizational theories. The methods used in this essay are interviews and case study. 
The results of this essay creates a view of how theory and practical activities can cooperate, where the results also can contribute to organizational development with communication activities in the communication office. With references to grades from a comparison with literature and interview material. The results reveals a complexity in terms of work to evaluate the communication efforts where aspects as time, understanding for the profession (and strategic assignment) and other resources stops the flow of the actual evaluation work. Other issues which the results reports are absence of clear “objectives”, simple evaluation tools and absence of knowledge concerning evaluation methods. 
Today is the evaluation work with communication efforts not or very limited strategically used. Though there is a reorganization going on in the communication office, where the organization seems to move from a individually perspective to a more common and “teaching” environment.}},
  author       = {{Vilnegård, Nina}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Verksamhetsutveckling med hjälp av utvärdering och teori - En undersökning av kommunikationsinsatser på Malmö Kulturförvaltning}},
  year         = {{2014}},
}