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Att prata politik -En kvalitativ studie om lobbyistens kommunikativa handlande

Hemreus, Elin LU and Fernström, Hampus (2014) SKOK01 20141
Department of Strategic Communication
Abstract (Swedish)
Denna studie ämnar öka förståelsen om hur lobbyarbete bedrivs i Sverige, hur det förstås och porträtteras av lobbyister själva samt vad det får för konsekvenser för demokratiska värderingar. Studien utgår från lobbyistens perspektiv och kompletteras med den allmänna bilden av lobbyism från media och riksdag. Analysmetoden för studien är hermeneutisk där kvalitativa intervjuer samt innehållsanalys av medie- och riksdagstexter utförts. Empirin har sedan kontextualiserats utifrån relevanta teorier och begrepp som återfinns inom forskningsfältet för strategisk kommunikation som lobbyism, makt, kommunikativt handlande, olika kommunikationsperspektiv, samtalsdemokrati och professionalisering. Analys och resultat visar hur djup sakkunskap och... (More)
Denna studie ämnar öka förståelsen om hur lobbyarbete bedrivs i Sverige, hur det förstås och porträtteras av lobbyister själva samt vad det får för konsekvenser för demokratiska värderingar. Studien utgår från lobbyistens perspektiv och kompletteras med den allmänna bilden av lobbyism från media och riksdag. Analysmetoden för studien är hermeneutisk där kvalitativa intervjuer samt innehållsanalys av medie- och riksdagstexter utförts. Empirin har sedan kontextualiserats utifrån relevanta teorier och begrepp som återfinns inom forskningsfältet för strategisk kommunikation som lobbyism, makt, kommunikativt handlande, olika kommunikationsperspektiv, samtalsdemokrati och professionalisering. Analys och resultat visar hur djup sakkunskap och engagemang tillsammans retoriska förmågor ligger till grund för framgångsrikt lobbyarbete. I resultatet har vidare tre olika typer av lobbyister definierats. Det framgick även att lobbyisters handlande kan tolkas som både framgångs- och förståelseorienterat och att det ena handlandet nödvändigtvis inte utesluter det andra. Studien har visat att lobbyism är mer komplext än vad debatten gör gällande. Resultatet visar också på en centralisering av kunskap inom lobbykretsar. Detta kan antas leda till en ökad distans mellan politiker och allmänheten där den senare exkluderas från en avgörande del av den demokratiska viljebildningen. (Less)
Abstract
This study intends to increase the understanding of the ways that lobbying is executed in Sweden, how it is understood and portrayed by lobbyists themselves and what the consequences for democratic values are. The study was conducted from the perspective of lobbyists supplemented by the general perception of media and government. The analysis was conducted trough hermeneutics where data from qualitative interviews with lobbyists and content analysis from relevant documents and texts, such as news articles and political bills, has been collected. The empirical findings have then been contextualized through a theoretical framework using the concept of lobbyism, power, communicative action, multiple perspectives of communication, deliberative... (More)
This study intends to increase the understanding of the ways that lobbying is executed in Sweden, how it is understood and portrayed by lobbyists themselves and what the consequences for democratic values are. The study was conducted from the perspective of lobbyists supplemented by the general perception of media and government. The analysis was conducted trough hermeneutics where data from qualitative interviews with lobbyists and content analysis from relevant documents and texts, such as news articles and political bills, has been collected. The empirical findings have then been contextualized through a theoretical framework using the concept of lobbyism, power, communicative action, multiple perspectives of communication, deliberative democracy and professionalization. The analysis indicates great relevance to knowledge of factual matters and how rhetorical abilities pave the way in placing an advocacy group in the context of public opinion. As a result of this study three different types of Swedish lobbyists have been defined. It was also concluded that a legislative regulation of lobbying in Sweden is not likely to be implemented. Furthermore, it was also established that lobbyists’ incentives could be contextualized by the theory of communicative action and various definitions of power. The study shows that lobbyism is understood to be more complex than previous research and media reports. The results also show a concentration of knowledge within lobby circuits, presumably resulting in an increased distance between politicians and the general public where the latter is excluded from one of the major policy making arenas. (Less)
Please use this url to cite or link to this publication:
author
Hemreus, Elin LU and Fernström, Hampus
supervisor
organization
alternative title
Talking Politics - A qualitative study of the communicative actions of lobbyists
course
SKOK01 20141
year
type
M2 - Bachelor Degree
subject
keywords
lobbyism, kommunikativt handlande, kunskap, demokrati, reglering, politisk kommunikation, strategisk kommunikation, opinionsbildning, makt
language
Swedish
id
4462932
date added to LUP
2014-06-13 08:35:42
date last changed
2014-09-04 08:36:23
@misc{4462932,
  abstract     = {{This study intends to increase the understanding of the ways that lobbying is executed in Sweden, how it is understood and portrayed by lobbyists themselves and what the consequences for democratic values are. The study was conducted from the perspective of lobbyists supplemented by the general perception of media and government. The analysis was conducted trough hermeneutics where data from qualitative interviews with lobbyists and content analysis from relevant documents and texts, such as news articles and political bills, has been collected. The empirical findings have then been contextualized through a theoretical framework using the concept of lobbyism, power, communicative action, multiple perspectives of communication, deliberative democracy and professionalization. The analysis indicates great relevance to knowledge of factual matters and how rhetorical abilities pave the way in placing an advocacy group in the context of public opinion. As a result of this study three different types of Swedish lobbyists have been defined. It was also concluded that a legislative regulation of lobbying in Sweden is not likely to be implemented. Furthermore, it was also established that lobbyists’ incentives could be contextualized by the theory of communicative action and various definitions of power. The study shows that lobbyism is understood to be more complex than previous research and media reports. The results also show a concentration of knowledge within lobby circuits, presumably resulting in an increased distance between politicians and the general public where the latter is excluded from one of the major policy making arenas.}},
  author       = {{Hemreus, Elin and Fernström, Hampus}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Att prata politik -En kvalitativ studie om lobbyistens kommunikativa handlande}},
  year         = {{2014}},
}