Advanced

Den obefintliga platsen 
 - en kvalitativ studie kring spridning av plats på sociala medier 


Hood, Nicola and Lindholm, Tess LU (2014) SKDK01 20141
Department of Strategic Communication
Abstract
Today it is not only people that are described as having an identity, also products, brands and even places are assigned different qualities and characteristics to make it easier for individuals to identify with them. Through theses types of identification individuals are expected to become more dedicated to the place and therefore more willing to promote it to others through different channels such as sociala media. In this study we examine which type of statements and information are shared from a receivers point of view. By conducting qualitative focus group interviews the respondents were given the opportunity to explain and discuss how they personally act and how they view the behavior of others on different sociala media channels.... (More)
Today it is not only people that are described as having an identity, also products, brands and even places are assigned different qualities and characteristics to make it easier for individuals to identify with them. Through theses types of identification individuals are expected to become more dedicated to the place and therefore more willing to promote it to others through different channels such as sociala media. In this study we examine which type of statements and information are shared from a receivers point of view. By conducting qualitative focus group interviews the respondents were given the opportunity to explain and discuss how they personally act and how they view the behavior of others on different sociala media channels. They discussed their relationships to their hometowns and what is necessary for them to participate in sharing and spreading information about their hometowns to others. Their responses have be analyzed from a symbolic interaction perspective along with theories regarding identity, places and individualization. The results show that an individuals hometown is so closely bound to his or hers identity that it is seldom regarded as something that needs to be marketed. However the interviewees where willing to market their hometowns on social media if it was done by their own accord and if it correlated with their own image of oneself. (Less)
Please use this url to cite or link to this publication:
author
Hood, Nicola and Lindholm, Tess LU
supervisor
organization
course
SKDK01 20141
year
type
M2 - Bachelor Degree
subject
keywords
Identity, place, sociala medier, symbolic interactionism, sharing, place identity, collectivism, individuation. Identitet, plats, symbolisk interaktion, spridning, delning, platsidentitet, individcentrering, kollektivism, individuation.
language
Swedish
id
4465143
date added to LUP
2015-01-14 16:01:55
date last changed
2015-01-14 16:01:55
@misc{4465143,
  abstract     = {Today it is not only people that are described as having an identity, also products, brands and even places are assigned different qualities and characteristics to make it easier for individuals to identify with them. Through theses types of identification individuals are expected to become more dedicated to the place and therefore more willing to promote it to others through different channels such as sociala media. In this study we examine which type of statements and information are shared from a receivers point of view. By conducting qualitative focus group interviews the respondents were given the opportunity to explain and discuss how they personally act and how they view the behavior of others on different sociala media channels. They discussed their relationships to their hometowns and what is necessary for them to participate in sharing and spreading information about their hometowns to others. Their responses have be analyzed from a symbolic interaction perspective along with theories regarding identity, places and individualization. The results show that an individuals hometown is so closely bound to his or hers identity that it is seldom regarded as something that needs to be marketed. However the interviewees where willing to market their hometowns on social media if it was done by their own accord and if it correlated with their own image of oneself.},
  author       = {Hood, Nicola and Lindholm, Tess},
  keyword      = {Identity,place,sociala medier,symbolic interactionism,sharing,place identity,collectivism,individuation. Identitet,plats,symbolisk interaktion,spridning,delning,platsidentitet,individcentrering,kollektivism,individuation.},
  language     = {swe},
  note         = {Student Paper},
  title        = {Den obefintliga platsen 
 - en kvalitativ studie kring spridning av plats på sociala medier 
},
  year         = {2014},
}