Front End Innovation: on Identifying Value-Adding Opportunities
(2014) MIO920Production Management
- Abstract
- Purpose: The main purpose of this thesis is to increase the understanding of how companies in general, and for the Case Company in particular, can identify and analyse value-adding opportunities to an existing business model.
Sub purposes: - Create and suggest a theoretical framework in order to identify and analyse value-adding opportunities to a business model.
- Identify and analyse value-adding opportunities to the Case Company’s business model.
- Validate the created and suggested theoretical framework.
Methodology: Based on the purpose of this study, a qualitative case study with an abductive approach was chosen for this thesis. The data collection mainly includes internal secondary data gathered from a Case Company, as well as... (More) - Purpose: The main purpose of this thesis is to increase the understanding of how companies in general, and for the Case Company in particular, can identify and analyse value-adding opportunities to an existing business model.
Sub purposes: - Create and suggest a theoretical framework in order to identify and analyse value-adding opportunities to a business model.
- Identify and analyse value-adding opportunities to the Case Company’s business model.
- Validate the created and suggested theoretical framework.
Methodology: Based on the purpose of this study, a qualitative case study with an abductive approach was chosen for this thesis. The data collection mainly includes internal secondary data gathered from a Case Company, as well as external secondary data and semi-structured qualitative interviews.
Theoretical
Framework: The empirical data has been collected and analysed with a framework developed in this thesis called the Structured Front End Innovation model. This model is a composition of concepts and theories within the theoretical sphere around Front End Innovation, understanding the market and understanding the organization. The model is an attempt to give an increased understanding for identifying and v
analysing value-adding opportunities to an existing business model. The context has been analysed using Peter E. Koen’s model for new concept development as a theoretical foundation. More specifically, an integrated view of stakeholders need, a business model, and value- adding opportunities into a revised Front End Innovation model.
The Structured Front End Innovation model consists of three main elements: influencing factors, opportunity identification and opportunity analysis. The framework should be used with a non-solution oriented approach and with possible iterations between the elements. Furthermore, since the framework is a schematic guide, the practitioner needs to adjust and adapt the framework towards the specific case.
Conclusions: The Structured Front End Innovation model has been developed and empirically tested through a case study. From the case study, the framework has been validated and suggested to be useful as a schematic guide to identify and analyse value-adding opportunities to an existing business model, in the front end of innovation. The framework will hopefully help practitioners who want to enrich their business model, by giving them a structured hands-on approach. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4519422
- author
- Kiessling, Siri and Nyholm, Matilda
- supervisor
- organization
- course
- MIO920
- year
- 2014
- type
- M1 - University Diploma
- subject
- keywords
- Front End Innovation, value-adding, opportunity identification, business model, case study, India
- other publication id
- 14/5490
- language
- English
- id
- 4519422
- date added to LUP
- 2014-06-26 13:44:10
- date last changed
- 2014-06-26 13:44:10
@misc{4519422,
abstract = {{Purpose: The main purpose of this thesis is to increase the understanding of how companies in general, and for the Case Company in particular, can identify and analyse value-adding opportunities to an existing business model.
Sub purposes: - Create and suggest a theoretical framework in order to identify and analyse value-adding opportunities to a business model.
- Identify and analyse value-adding opportunities to the Case Company’s business model.
- Validate the created and suggested theoretical framework.
Methodology: Based on the purpose of this study, a qualitative case study with an abductive approach was chosen for this thesis. The data collection mainly includes internal secondary data gathered from a Case Company, as well as external secondary data and semi-structured qualitative interviews.
Theoretical
Framework: The empirical data has been collected and analysed with a framework developed in this thesis called the Structured Front End Innovation model. This model is a composition of concepts and theories within the theoretical sphere around Front End Innovation, understanding the market and understanding the organization. The model is an attempt to give an increased understanding for identifying and v
analysing value-adding opportunities to an existing business model. The context has been analysed using Peter E. Koen’s model for new concept development as a theoretical foundation. More specifically, an integrated view of stakeholders need, a business model, and value- adding opportunities into a revised Front End Innovation model.
The Structured Front End Innovation model consists of three main elements: influencing factors, opportunity identification and opportunity analysis. The framework should be used with a non-solution oriented approach and with possible iterations between the elements. Furthermore, since the framework is a schematic guide, the practitioner needs to adjust and adapt the framework towards the specific case.
Conclusions: The Structured Front End Innovation model has been developed and empirically tested through a case study. From the case study, the framework has been validated and suggested to be useful as a schematic guide to identify and analyse value-adding opportunities to an existing business model, in the front end of innovation. The framework will hopefully help practitioners who want to enrich their business model, by giving them a structured hands-on approach.}},
author = {{Kiessling, Siri and Nyholm, Matilda}},
language = {{eng}},
note = {{Student Paper}},
title = {{Front End Innovation: on Identifying Value-Adding Opportunities}},
year = {{2014}},
}