Vem hjälper när? En studie om situationsbaserade och individbaserade faktorers påverkan på hjälpbeteende
(2014) PSYK11 20141Department of Psychology
- Abstract
- Who helps others – and when? This study examined situation based and individual based factors’ impact on helping behaviors. The study consisted of a survey about personality traits and worldview, and a fictive ad from a charity organization, which were handed out to 130 participants. The ad was designed in two versions, where half of the participants were assigned a version which simulated a positive feeling of warm glow, and the other half were assigned a version which simulated a feeling of guilt. The reward for the participation was three lottery tickets. The participants had the option of donating the tickets to the charity organization. The relationship between number of donated lottery tickets, type of ad and the personality traits... (More)
- Who helps others – and when? This study examined situation based and individual based factors’ impact on helping behaviors. The study consisted of a survey about personality traits and worldview, and a fictive ad from a charity organization, which were handed out to 130 participants. The ad was designed in two versions, where half of the participants were assigned a version which simulated a positive feeling of warm glow, and the other half were assigned a version which simulated a feeling of guilt. The reward for the participation was three lottery tickets. The participants had the option of donating the tickets to the charity organization. The relationship between number of donated lottery tickets, type of ad and the personality traits tested for was examined. The ad with guilt appeal generated a larger number of donated lottery tickets than the ad with warm glow appeal. Pressure motivation in helping and valuing the moral foundations care and justice highly correlated positively with donating lottery tickets. To have a preference for intuitive decision making and to value the moral foundations loyalty, authority and purity correlated negatively with donating lottery tickets. No interaction effects were found. Despite some results confirming previous research, more studies are needed to examine both situation based and individual based elements, especially worldview and intuitive thinking. (Less)
- Abstract (Swedish)
- Vem hjälper andra – och när? Denna studie undersökte situationsbaserade och individbaserade faktorers påverkan på hjälpbeteende. Studien bestod av en enkät om personlighetsdrag och världsbild samt en fiktiv annons för en välgörenhetsorganisation som delades ut till de 130 deltagarna. Annonsen utformades i två versioner, där hälften av deltagarna fick en version som spelade på en positiv känsla (warm glow) och den andra hälften en version som spelade på skuldkänsla. Belöningen för deltagandet var tre tianlotter. Dessa fick deltagarna sedan möjlighet att skänka till välgörenhetsorganisationen. Sambandet mellan antalet skänkta lotter, typ av annons och de testade personlighetsdragen undersöktes. Annonsen med skuldbetingelse fick deltagarna... (More)
- Vem hjälper andra – och när? Denna studie undersökte situationsbaserade och individbaserade faktorers påverkan på hjälpbeteende. Studien bestod av en enkät om personlighetsdrag och världsbild samt en fiktiv annons för en välgörenhetsorganisation som delades ut till de 130 deltagarna. Annonsen utformades i två versioner, där hälften av deltagarna fick en version som spelade på en positiv känsla (warm glow) och den andra hälften en version som spelade på skuldkänsla. Belöningen för deltagandet var tre tianlotter. Dessa fick deltagarna sedan möjlighet att skänka till välgörenhetsorganisationen. Sambandet mellan antalet skänkta lotter, typ av annons och de testade personlighetsdragen undersöktes. Annonsen med skuldbetingelse fick deltagarna att skänka fler lotter än den positiva annonsen. Att ha pliktkänsla som hjälpmotivation samt att värdera de moraliska fundamenten omsorg och rättvisa högt korrelerade positivt med att skänka lotter. Att ha en preferens för intuitivt beslutsfattande samt att värdera de moraliska fundamenten lojalitet, auktoritet och renhet högt korrelerade negativt med att skänka lotter. Inga interaktionseffekter hittades. Trots att en del resultat gick i linje med tidigare studier behövs mer forskning om både situationsbaserade och individbaserade element, speciellt då det gäller världsbild och intuitivt tänkande. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4533370
- author
- Edenklint, Louise LU and Ohlin, Louise LU
- supervisor
- organization
- course
- PSYK11 20141
- year
- 2014
- type
- M2 - Bachelor Degree
- subject
- keywords
- moral, personlighet, hjälpbeteende, guilt, intuition, worldview, personality, warm glow, världsbild, skuldkänslor, helping behaviors
- language
- Swedish
- id
- 4533370
- date added to LUP
- 2014-07-07 13:43:42
- date last changed
- 2014-07-07 13:46:17
@misc{4533370,
abstract = {{Who helps others – and when? This study examined situation based and individual based factors’ impact on helping behaviors. The study consisted of a survey about personality traits and worldview, and a fictive ad from a charity organization, which were handed out to 130 participants. The ad was designed in two versions, where half of the participants were assigned a version which simulated a positive feeling of warm glow, and the other half were assigned a version which simulated a feeling of guilt. The reward for the participation was three lottery tickets. The participants had the option of donating the tickets to the charity organization. The relationship between number of donated lottery tickets, type of ad and the personality traits tested for was examined. The ad with guilt appeal generated a larger number of donated lottery tickets than the ad with warm glow appeal. Pressure motivation in helping and valuing the moral foundations care and justice highly correlated positively with donating lottery tickets. To have a preference for intuitive decision making and to value the moral foundations loyalty, authority and purity correlated negatively with donating lottery tickets. No interaction effects were found. Despite some results confirming previous research, more studies are needed to examine both situation based and individual based elements, especially worldview and intuitive thinking.}},
author = {{Edenklint, Louise and Ohlin, Louise}},
language = {{swe}},
note = {{Student Paper}},
title = {{Vem hjälper när? En studie om situationsbaserade och individbaserade faktorers påverkan på hjälpbeteende}},
year = {{2014}},
}