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Exploring Internationalisation for Online Service Providers

Hedborg, Catharina and Themner, Klara (2014) MIO920
Production Management
Abstract
Background: There are many theories regarding internationalisation and
growth but not much is written about the subject in a combination
with the online business field. As Internet actors are increasing in
number, the area is interesting in several aspects.
Purpose: The purpose of this study is to define important factors regarding
internationalisation of online service providers.
Method: A literature study is conducted together with a case study of five
market entries for an online service provider. The case study has
a qualitative approach and is mainly based on semi-structured
interviews with market managers at the target company.
Theoretical
framework:
The study’s frame of reference includes theory regarding
... (More)
Background: There are many theories regarding internationalisation and
growth but not much is written about the subject in a combination
with the online business field. As Internet actors are increasing in
number, the area is interesting in several aspects.
Purpose: The purpose of this study is to define important factors regarding
internationalisation of online service providers.
Method: A literature study is conducted together with a case study of five
market entries for an online service provider. The case study has
a qualitative approach and is mainly based on semi-structured
interviews with market managers at the target company.
Theoretical
framework:
The study’s frame of reference includes theory regarding
internationalisation, service management, and online business.
The analysis model used in the study is built up from three
theoretical frameworks: the PEST analysis, the CAGE distance
analysis, and the Three Cs analysis.
Results: Several different factors were found to be of importance for
online service providers looking to enter a new market.
Summarized the factors found to be of importance were cultural
distance (including the aspect of trust), the development rate of
Internet usage, the maturity of the market for the service
technology, and the company’s presence on the market. The
most important factor for the enabling of a successful market
entry was found to be the knowledge acquired of the market and
the target market before the entry, which could greatly contribute
to faster reaching the target market and possible suppliers.
Some factors were also found to be specific for the target
company, which indicates that there are additional factors of
importance to be found for every specific company and their field
of business. (Less)
Please use this url to cite or link to this publication:
author
Hedborg, Catharina and Themner, Klara
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Metasearch engine, Online service provider, Online business, Market expansion, Internationalisation
other publication id
14/5501
language
English
id
4647311
date added to LUP
2014-09-16 14:20:46
date last changed
2014-09-16 14:20:46
@misc{4647311,
  abstract     = {{Background: There are many theories regarding internationalisation and
growth but not much is written about the subject in a combination
with the online business field. As Internet actors are increasing in
number, the area is interesting in several aspects.
Purpose: The purpose of this study is to define important factors regarding
internationalisation of online service providers.
Method: A literature study is conducted together with a case study of five
market entries for an online service provider. The case study has
a qualitative approach and is mainly based on semi-structured
interviews with market managers at the target company.
Theoretical
framework:
The study’s frame of reference includes theory regarding
internationalisation, service management, and online business.
The analysis model used in the study is built up from three
theoretical frameworks: the PEST analysis, the CAGE distance
analysis, and the Three Cs analysis.
Results: Several different factors were found to be of importance for
online service providers looking to enter a new market.
Summarized the factors found to be of importance were cultural
distance (including the aspect of trust), the development rate of
Internet usage, the maturity of the market for the service
technology, and the company’s presence on the market. The
most important factor for the enabling of a successful market
entry was found to be the knowledge acquired of the market and
the target market before the entry, which could greatly contribute
to faster reaching the target market and possible suppliers.
Some factors were also found to be specific for the target
company, which indicates that there are additional factors of
importance to be found for every specific company and their field
of business.}},
  author       = {{Hedborg, Catharina and Themner, Klara}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Exploring Internationalisation for Online Service Providers}},
  year         = {{2014}},
}