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The effects of the returning behaviour in the profitability of customers within fashion e-commerce

Hevia Saenz De Miera, Lluc LU (2014) MTT920 20141
Packaging Logistics
Abstract
A combination of an algorithm development with a case study, using data from the sales of the year 2009 from the studied e-commerce fashion company, provided several propositions to enhance customer value for this company. The propositions formulated address customer purchasing and returning behavior changing over time and influencing future behavior of the e-commerce customers, impacting the profitability of the customers within the e-retail firm.
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author
Hevia Saenz De Miera, Lluc LU
supervisor
organization
course
MTT920 20141
year
type
H2 - Master's Degree (Two Years)
subject
keywords
E-commerce, customer behaviour, customer segmentation, returns, customer profitability.
other publication id
14/5127
language
English
id
4697834
date added to LUP
2014-10-17 08:59:59
date last changed
2015-08-19 14:06:43
@misc{4697834,
  abstract     = {A combination of an algorithm development with a case study, using data from the sales of the year 2009 from the studied e-commerce fashion company, provided several propositions to enhance customer value for this company. The propositions formulated address customer purchasing and returning behavior changing over time and influencing future behavior of the e-commerce customers, impacting the profitability of the customers within the e-retail firm.},
  author       = {Hevia Saenz De Miera, Lluc},
  keyword      = {E-commerce,customer behaviour,customer segmentation,returns,customer profitability.},
  language     = {eng},
  note         = {Student Paper},
  title        = {The effects of the returning behaviour in the profitability of customers within fashion e-commerce},
  year         = {2014},
}