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Champions master their own success

Billing, Emilia LU (2014) SKPM08 20141
Department of Strategic Communication
Abstract
As the Internet and various social media platforms become key mechanisms in people’s lives additional stages for self-construction and self-presentation have become accessible. In a competitive job market with a range of possibilities to be heard and seen, people are advised to stick their necks out to gain employment. Since communication has to a large
extent become digital, conditions of working in industries such as the public relations industry have changed and more focus is being put on managing the digital arena. The present study aims at exploring perceptions of online self-promotion in order to see if it can help a first-job seeker gain employment in a public relations agency today. By analyzing 10 Swedish news articles and... (More)
As the Internet and various social media platforms become key mechanisms in people’s lives additional stages for self-construction and self-presentation have become accessible. In a competitive job market with a range of possibilities to be heard and seen, people are advised to stick their necks out to gain employment. Since communication has to a large
extent become digital, conditions of working in industries such as the public relations industry have changed and more focus is being put on managing the digital arena. The present study aims at exploring perceptions of online self-promotion in order to see if it can help a first-job seeker gain employment in a public relations agency today. By analyzing 10 Swedish news articles and carrying out 10 interviews with PR agencyrecruiters the findings suggest that self-promotion does not determine whether an applicant gets employed. There is a skepticism towards the concept of self-promotion among the agency recruiters which is displayed in their argumentation as they appear to view the “online world” as simply a representation of the “offline world” where true evidence of who someone is can be collected. The findings show that the recruiters ascribe self-promotion with significance, especially as a way for young adults without experience to be seen, and to get a chance to come to an interview. However, its role ends there, and what is described as most important is to present someone likeable in the offline world. (Less)
Popular Abstract
As the Internet and various social media platforms become key mechanisms in people’s lives additional stages for self-construction and self-presentation have become accessible. In a competitive job market with a range of possibilities to be heard and seen, people are advised to stick their necks out to gain employment. Since communication has to a large
extent become digital, conditions of working in industries such as the public relations industry have changed and more focus is being put on managing the digital arena. The present study aims at exploring perceptions of online self-promotion in order to see if it can help a first-job seeker gain employment in a public relations agency today. By analyzing 10 Swedish news articles and... (More)
As the Internet and various social media platforms become key mechanisms in people’s lives additional stages for self-construction and self-presentation have become accessible. In a competitive job market with a range of possibilities to be heard and seen, people are advised to stick their necks out to gain employment. Since communication has to a large
extent become digital, conditions of working in industries such as the public relations industry have changed and more focus is being put on managing the digital arena. The present study aims at exploring perceptions of online self-promotion in order to see if it can help a first-job seeker gain employment in a public relations agency today. By analyzing 10 Swedish news articles and carrying out 10 interviews with PR agencyrecruiters the findings suggest that self-promotion does not determine whether an applicant gets employed. There is a skepticism towards the concept of self-promotion among the agency recruiters which is displayed in their argumentation as they appear to view the “online world” as simply a representation of the “offline world” where true evidence of who someone is can be collected. The findings show that the recruiters ascribe self-promotion with significance, especially as a way for young adults without experience to be seen, and to get a chance to come to an interview. However, its role ends there, and what is described as most important is to present someone likeable in the offline world. (Less)
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author
Billing, Emilia LU
supervisor
organization
course
SKPM08 20141
year
type
H2 - Master's Degree (Two Years)
subject
keywords
self-promotion, self-description, Impression management, ‘the self’, social saturation, authenticity, social media, young adults, first-job seeker
language
English
id
4770192
date added to LUP
2014-11-07 11:10:52
date last changed
2014-11-07 11:10:52
@misc{4770192,
  abstract     = {As the Internet and various social media platforms become key mechanisms in people’s lives additional stages for self-construction and self-presentation have become accessible. In a competitive job market with a range of possibilities to be heard and seen, people are advised to stick their necks out to gain employment. Since communication has to a large
extent become digital, conditions of working in industries such as the public relations industry have changed and more focus is being put on managing the digital arena. The present study aims at exploring perceptions of online self-promotion in order to see if it can help a first-job seeker gain employment in a public relations agency today. By analyzing 10 Swedish news articles and carrying out 10 interviews with PR agencyrecruiters the findings suggest that self-promotion does not determine whether an applicant gets employed. There is a skepticism towards the concept of self-promotion among the agency recruiters which is displayed in their argumentation as they appear to view the “online world” as simply a representation of the “offline world” where true evidence of who someone is can be collected. The findings show that the recruiters ascribe self-promotion with significance, especially as a way for young adults without experience to be seen, and to get a chance to come to an interview. However, its role ends there, and what is described as most important is to present someone likeable in the offline world.},
  author       = {Billing, Emilia},
  keyword      = {self-promotion,self-description,Impression management,‘the self’,social saturation,authenticity,social media,young adults,first-job seeker},
  language     = {eng},
  note         = {Student Paper},
  title        = {Champions master their own success},
  year         = {2014},
}