Vill du ha en kopp kaffe?
(2015) SKDK02 20151Department of Strategic Communication
- Abstract
- There are a lot of people drinking coffee in Sweden, a hot beverage with a special, bitter taste. When people first start drinking coffee, it is not unusual they force themself to consume this beverage and we came to discuss this phenomenon in words of personal identity. The purpose of this qualitative essay is to study the relationship between the personal identity and the consuming coffee behaviour. To collect our empirical material we used both qualitative netnograpghy and personal interviews as method. Our conclusion of analyzing the empirical data is that that the consumption acts as a communicative tool when the individual creates his or her personal identity. This is a process permeated by complexity and it can appear in a... (More)
- There are a lot of people drinking coffee in Sweden, a hot beverage with a special, bitter taste. When people first start drinking coffee, it is not unusual they force themself to consume this beverage and we came to discuss this phenomenon in words of personal identity. The purpose of this qualitative essay is to study the relationship between the personal identity and the consuming coffee behaviour. To collect our empirical material we used both qualitative netnograpghy and personal interviews as method. Our conclusion of analyzing the empirical data is that that the consumption acts as a communicative tool when the individual creates his or her personal identity. This is a process permeated by complexity and it can appear in a consciously as well as unconsciously way. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/5465157
- author
- Persson, Tove LU and Möller, Sandra LU
- supervisor
- organization
- course
- SKDK02 20151
- year
- 2015
- type
- M2 - Bachelor Degree
- subject
- keywords
- consumer, consumption behaviour, coffee consumption, personal identity, stereotypes, social identity theory, dramaturgical analysis, strategic communication
- language
- Swedish
- id
- 5465157
- date added to LUP
- 2015-06-12 08:09:29
- date last changed
- 2015-06-12 08:09:29
@misc{5465157, abstract = {{There are a lot of people drinking coffee in Sweden, a hot beverage with a special, bitter taste. When people first start drinking coffee, it is not unusual they force themself to consume this beverage and we came to discuss this phenomenon in words of personal identity. The purpose of this qualitative essay is to study the relationship between the personal identity and the consuming coffee behaviour. To collect our empirical material we used both qualitative netnograpghy and personal interviews as method. Our conclusion of analyzing the empirical data is that that the consumption acts as a communicative tool when the individual creates his or her personal identity. This is a process permeated by complexity and it can appear in a consciously as well as unconsciously way.}}, author = {{Persson, Tove and Möller, Sandra}}, language = {{swe}}, note = {{Student Paper}}, title = {{Vill du ha en kopp kaffe?}}, year = {{2015}}, }