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Internal Communication as a Tool for Enhancing Employee Motivation: Case Study of Roche Latvia

Zvirbule, Lina LU (2015) SKPM08 20151
Department of Strategic Communication
Abstract
This dissertation examines the role of internal communication in
enhancing employee motivation. As a role model – pharmaceutical company
Roche Latvia was chosen.
Roche Latvia is one of the Top 3 leading pharmaceutical companies in
Latvia (Roche, 2015), and is seen as the main and most important contributor in
educating patients and doctors, as well investing research and donating to
charities. The author set out to research whether company that is so socially active
on the outside, and is perceived as respectable and trustful would also take such
good care of its own employees.
To explore the role and interrelation of internal communication and
employee, this dissertation analyses empirical data gather through 24 surveys and
3... (More)
This dissertation examines the role of internal communication in
enhancing employee motivation. As a role model – pharmaceutical company
Roche Latvia was chosen.
Roche Latvia is one of the Top 3 leading pharmaceutical companies in
Latvia (Roche, 2015), and is seen as the main and most important contributor in
educating patients and doctors, as well investing research and donating to
charities. The author set out to research whether company that is so socially active
on the outside, and is perceived as respectable and trustful would also take such
good care of its own employees.
To explore the role and interrelation of internal communication and
employee, this dissertation analyses empirical data gather through 24 surveys and
3 in-depth interviews with Roche Latvia employees, as well academic literature
about internal communication and employee motivation.
The information and data analysed during the interviews and surveys,
provide answers to research questions, and helped to conclude that internal
communication is vital part of the process for enhancing employee motivation,
and that there are different channels and instruments of internal commination to
do so. (Less)
Please use this url to cite or link to this publication:
author
Zvirbule, Lina LU
supervisor
organization
course
SKPM08 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Internal communication, employee motivation, Roche
language
English
id
5468404
date added to LUP
2015-08-24 15:12:46
date last changed
2015-08-24 15:12:46
@misc{5468404,
  abstract     = {This dissertation examines the role of internal communication in
enhancing employee motivation. As a role model – pharmaceutical company
Roche Latvia was chosen.
Roche Latvia is one of the Top 3 leading pharmaceutical companies in
Latvia (Roche, 2015), and is seen as the main and most important contributor in
educating patients and doctors, as well investing research and donating to
charities. The author set out to research whether company that is so socially active
on the outside, and is perceived as respectable and trustful would also take such
good care of its own employees.
To explore the role and interrelation of internal communication and
employee, this dissertation analyses empirical data gather through 24 surveys and
3 in-depth interviews with Roche Latvia employees, as well academic literature
about internal communication and employee motivation.
The information and data analysed during the interviews and surveys,
provide answers to research questions, and helped to conclude that internal
communication is vital part of the process for enhancing employee motivation,
and that there are different channels and instruments of internal commination to
do so.},
  author       = {Zvirbule, Lina},
  keyword      = {Internal communication,employee motivation,Roche},
  language     = {eng},
  note         = {Student Paper},
  title        = {Internal Communication as a Tool for Enhancing Employee Motivation: Case Study of Roche Latvia},
  year         = {2015},
}