Advanced

Communicate to Cash-Out? A critical review of recommendations and realities in startup

Welpelo, Christina LU (2015) SKPM08 20151
Department of Strategic Communication
Abstract (Swedish)
The purpose of this study is to explore the field of strategic communication in startups by investigating communication in start-ups and, in doing so, critically questioning its function within startups. A qualitative research approach was cho-sen, carried out as a case study of the startup scene in Berlin based on 14 expert interviews and a content analysis of online magazine articles and blog entries. Re-sults show that startup communication is mainly characterized by a lack of finan-cial resources. Moreover, the function of communication is critically questioned. The argument is developed that communication in startups is used to facilitate a quick and profitable exit. This research offers a critical viewpoint towards the startup... (More)
The purpose of this study is to explore the field of strategic communication in startups by investigating communication in start-ups and, in doing so, critically questioning its function within startups. A qualitative research approach was cho-sen, carried out as a case study of the startup scene in Berlin based on 14 expert interviews and a content analysis of online magazine articles and blog entries. Re-sults show that startup communication is mainly characterized by a lack of finan-cial resources. Moreover, the function of communication is critically questioned. The argument is developed that communication in startups is used to facilitate a quick and profitable exit. This research offers a critical viewpoint towards the startup culture. (Less)
Please use this url to cite or link to this publication:
author
Welpelo, Christina LU
supervisor
organization
course
SKPM08 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Startups, Strategic Communication, Entrepreneurship, Berlin, New Ventures
language
English
id
5468581
date added to LUP
2015-08-24 15:13:02
date last changed
2015-08-24 15:13:02
@misc{5468581,
  abstract     = {The purpose of this study is to explore the field of strategic communication in startups by investigating communication in start-ups and, in doing so, critically questioning its function within startups. A qualitative research approach was cho-sen, carried out as a case study of the startup scene in Berlin based on 14 expert interviews and a content analysis of online magazine articles and blog entries. Re-sults show that startup communication is mainly characterized by a lack of finan-cial resources. Moreover, the function of communication is critically questioned. The argument is developed that communication in startups is used to facilitate a quick and profitable exit. This research offers a critical viewpoint towards the startup culture.},
  author       = {Welpelo, Christina},
  keyword      = {Startups,Strategic Communication,Entrepreneurship,Berlin,New Ventures},
  language     = {eng},
  note         = {Student Paper},
  title        = {Communicate to Cash-Out? A critical review of recommendations and realities in startup},
  year         = {2015},
}