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Det kommersiella modets virtuella värld : Instagram som modesystem och demokratiserande princip

Andersson, Louise LU (2015) MODK63 20151
Division of Fashion Science
Abstract
The bachelor thesis contains a study about the virtual world of commercially fashion and as an aspect of this the social media instagram and its democratizing features in a fashion system. Today as a user of social media we are always open for communication and interaction of some kind with the help of our mobile phones. This has changed merchandising within fashion and the way it promotes itself. The interaction that happens between a sender and a recipient in social media is a complex and interesting field to explore which leads to the thesis main purpose; to lighten the researching field of how social media promotes commercially fashion and the interaction it creates and how this can be seen from a fashion system starting-point. The... (More)
The bachelor thesis contains a study about the virtual world of commercially fashion and as an aspect of this the social media instagram and its democratizing features in a fashion system. Today as a user of social media we are always open for communication and interaction of some kind with the help of our mobile phones. This has changed merchandising within fashion and the way it promotes itself. The interaction that happens between a sender and a recipient in social media is a complex and interesting field to explore which leads to the thesis main purpose; to lighten the researching field of how social media promotes commercially fashion and the interaction it creates and how this can be seen from a fashion system starting-point. The thesis purpose was accomplished through the methodology of ethnographic observations and netnographic analysis. This led to the result which is that instagram can be understood as a fashion system throughout de democratizing process which happens in the interaction on instagram. (Less)
Please use this url to cite or link to this publication:
author
Andersson, Louise LU
supervisor
organization
course
MODK63 20151
year
type
M2 - Bachelor Degree
subject
keywords
virtual world, commercial fashion, Social media, instagram, fashion system, democratizing.
language
Swedish
id
7370456
date added to LUP
2016-02-04 09:07:03
date last changed
2016-02-04 09:07:03
@misc{7370456,
  abstract     = {The bachelor thesis contains a study about the virtual world of commercially fashion and as an aspect of this the social media instagram and its democratizing features in a fashion system. Today as a user of social media we are always open for communication and interaction of some kind with the help of our mobile phones. This has changed merchandising within fashion and the way it promotes itself. The interaction that happens between a sender and a recipient in social media is a complex and interesting field to explore which leads to the thesis main purpose; to lighten the researching field of how social media promotes commercially fashion and the interaction it creates and how this can be seen from a fashion system starting-point. The thesis purpose was accomplished through the methodology of ethnographic observations and netnographic analysis. This led to the result which is that instagram can be understood as a fashion system throughout de democratizing process which happens in the interaction on instagram.},
  author       = {Andersson, Louise},
  keyword      = {virtual world,commercial fashion,Social media,instagram,fashion system,democratizing.},
  language     = {swe},
  note         = {Student Paper},
  title        = {Det kommersiella modets virtuella värld : Instagram som modesystem och demokratiserande princip},
  year         = {2015},
}